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Multiculturalism and advertising, Bhattacharjee, Anuradha (professor, Professor, Consultant (marketing And Strategy))


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Автор: Bhattacharjee, Anuradha (professor, Professor, Consultant (marketing And Strategy))
Название:  Multiculturalism and advertising
ISBN: 9780199453566
Издательство: Oxford Academ
Классификация:


ISBN-10: 019945356X
Обложка/Формат: Hardcover
Страницы: 244
Вес: 0.38 кг.
Дата издания: 14.12.2017
Язык: English
Размер: 148 x 221 x 22
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Indian and european enterprises under globalization
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures.

This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions-Europe and India. Showing that there has been a significant increase i multicultural images, symbols, and texts in advertisements across consumer goods-for the elite as well as the less elite -this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences, we are moving, at least in the corporate world, toward a larger unity.



Multiculturalism: A Very Short Introduction

Автор: Rattansi, Ali
Название: Multiculturalism: A Very Short Introduction
ISBN: 0199546037 ISBN-13(EAN): 9780199546039
Издательство: Oxford Academ
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Цена: от 1138.00 р.
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Описание: Has multiculturalism failed? Is it time to move on? What is the alternative? Ali Rattansi explores the issues, from national identity and social cohesion to cultural fragmentation and `political correctness`. Providing a balanced assessment of the truth and falsity of the charges against multiculturalism, he explores new ideas for the future.

Understanding Multiculturalism

Автор: Feichtinger Johannes
Название: Understanding Multiculturalism
ISBN: 1785333445 ISBN-13(EAN): 9781785333446
Издательство: Berghahn
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Цена: 4796.00 р.
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Описание:

Multiculturalism has long been linked to calls for tolerance of cultural diversity, but today many observers are subjecting the concept to close scrutiny. After the political upheavals of 1968, the commitment to multiculturalism was perceived as a liberal manifesto, but in the post-9/11 era, it is under attack for its relativizing, particularist, and essentializing implications. The essays in this collection offer a nuanced analysis of the multifaceted cultural experience of Central Europe under the late Habsburg monarchy and beyond. The authors examine how culturally coded social spaces can be described and understood historically without adopting categories formerly employed to justify the definition and separation of groups into nations, ethnicities, or homogeneous cultures. As we consider the issues of multiculturalism today, this volume offers new approaches to understanding multiculturalism in Central Europe freed of the effects of politically exploited concepts of social spaces.

The Crisis of Multiculturalism in Europe: A History

Автор: Chin Rita
Название: The Crisis of Multiculturalism in Europe: A History
ISBN: 0691192774 ISBN-13(EAN): 9780691192772
Издательство: Wiley
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Цена: 3168.00 р.
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Описание:

A history of modern European cultural pluralism, its current crisis, and its uncertain future

In 2010, the leaders of Germany, Britain, and France each declared that multiculturalism had failed in their countries. Over the past decade, a growing consensus in Europe has voiced similar decrees. But what do these ominous proclamations, from across the political spectrum, mean? Looking at the touchstones of European multiculturalism, from the urgent need for laborers after World War II to the question of French girls wearing headscarves to school, The Crisis of Multiculturalism in Europe examines the historical development of multiculturalism on the Continent. Rita Chin argues that there were few efforts to institute state-sponsored policies of multiculturalism, and shows that today's crisis of support for cultural pluralism isn't new but actually has its roots in the 1980s. Contending that renouncing the principles of diversity brings social costs, Chin considers how Europe might construct an effective political engagement with its varied population.

Managed Multiculturalism: Indigeneity, Culture, and the Struggle for Rights in Colombia

Автор: Jackson Jean
Название: Managed Multiculturalism: Indigeneity, Culture, and the Struggle for Rights in Colombia
ISBN: 1503606228 ISBN-13(EAN): 9781503606227
Издательство: Mare Nostrum (Eurospan)
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Цена: 16302.00 р.
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Описание:

Indigenous people in Colombia constitute a mere three percent of the national population. Colombian indigenous communities' success in gaining collective control of almost thirty percent of the national territory is nothing short of extraordinary. In Managing Multiculturalism, Jean E. Jackson examines the evolution of the Colombian indigenous movement over the course of her forty-plus years of research and fieldwork, offering unusually developed and nuanced insight into how indigenous communities and activists changed over time, as well as how she the ethnographer and scholar evolved in turn.

The story of how indigenous organizing began, found its voice, established alliances, and won battles against the government and the Catholic Church has important implications for the indigenous cause internationally and for understanding all manner of rights organizing. Integrating case studies with commentaries on the movement's development, Jackson explores the politicization and deployment of multiculturalism, indigenous identity, and neoliberalism, as well as changing conceptions of cultural value and authenticity--including issues such as patrimony, heritage, and ethnic tourism. Both ethnography and recent history of the Latin American indigenous movement, this works traces the ideas motivating indigenous movements in regional and global relief, and with unprecedented breadth and depth.

Multiculturalism in Academe

Автор: Morris
Название: Multiculturalism in Academe
ISBN: 1138866539 ISBN-13(EAN): 9781138866539
Издательство: Taylor&Francis
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Цена: 4286.00 р.
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Описание: First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Theories of Multiculturalism

Автор: Crowder George
Название: Theories of Multiculturalism
ISBN: 0745636268 ISBN-13(EAN): 9780745636269
Издательство: Wiley
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Цена: 2850.00 р.
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Описание: Multiculturalism is one of the most controversial ideas in contemporary politics. In this new book George Crowder examines some of the leading responses to multiculturalism, both supportive and critical, found in the work of recent political theorists.

Challenging Multiculturalism

Автор: Taras Ray
Название: Challenging Multiculturalism
ISBN: 0748664572 ISBN-13(EAN): 9780748664573
Издательство: Bloomsbury Academic
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Цена: 17424.00 р.
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Описание: Have Europeans become hostile to multiculturalism? When people vote for anti-immigrant parties, do they also support their anti-multicultural policies? This book tackles the challenge of dismantling the multicultural model without destroying diversity in European society.

Multiculturalism: A Civic Idea

Автор: Modood Tariq
Название: Multiculturalism: A Civic Idea
ISBN: 0745662870 ISBN-13(EAN): 9780745662879
Издательство: Wiley
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Цена: 2850.00 р.
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Описание: At a time when many public commentators are turning against multiculturalism in response to fears about militant Islam, immigration or social cohesion, Tariq Modood, one of the world`s leading authorities on multiculturalism, provides a distinctive contribution to these debates.

Singapore`s Multiculturalism

Автор: Heng Chee
Название: Singapore`s Multiculturalism
ISBN: 1138326267 ISBN-13(EAN): 9781138326262
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: In the writing of this book, the author team set themselves the task of projecting the impact of current domestic and international social trends into the future, to anticipate what Singapore society might look like by around 2040.


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