Marketing in a digital world 9781787563407

Варианты приобретения

Цена: 15244.00р.
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Америка: Есть
При оформлении заказа до:
Ориентировочная дата поставки:
При условии наличия книги у поставщика.

Добавить в корзину

в Мои желания

Название: Marketing in a digital world
ISBN: 9781787563407
Издательство: Emerald
Классификация:

Управление продажами и маркетингом

Исследование рынка

ISBN-10: 1787563405
Обложка/Формат: Hardback
Страницы: 248
Вес: 0.31 кг.
Дата издания: 19.09.2019
Серия: Review of marketing research
Язык: English
Размер: 159 x 237 x 14
Читательская аудитория: Professional and scholarly
Ключевые слова: Sales & marketing,Market research,Sales & marketing management, BUSINESS & ECONOMICS / Marketing / General,BUSINESS & ECONOMICS / Marketing / Research,COMPUTERS / Digital Media / General
Рейтинг:
Поставляется из: Англии
Описание: Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the worlds leading marketing scholars, this volume of Review of Marketing Research is forward-looking and illuminating. The book considers the nature and consequences of a number of important new digital technologies and practices, including human-machine communication, software, mobile marketing, online reviews, big data, 3D printing and a wide range of other digital innovations. Many of these technological developments were completely unanticipated and as such the transformation is still unfolding. Therefore, whilst consumers have largely embraced and actively co-create many of these new innovations, there are also growing concerns about privacy and other adverse effects of digital technology. Each essay provides a thoughtful examination of this rapidly shifting landscape and offers a set of bold ideas regarding its future impact on the foundations of marketing and consumption. The volume is essential reading for both scholars and managers seeking fresh insights into marketing and offers a number of exciting new concepts, propositions and predictions about marketing in the digital world.

Marketing in a digital world,