McCulloch Gretchen Because Internet HB 9781787302310

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Автор: McCulloch Gretchen (Гретхен МакКалоу)
Название: Because Internet HB
Перевод названия: Гретхен МакКалоу: Потому что Интернет
ISBN: 9781787302310
Издательство: Random House - Penguin
Классификация:

Язык: Работы по истории и общим вопросам

Лингвистика, или языкознание

Грамматика, синтаксис и морфология

Грамматика и словарь

Воздействие науки и технологии на общество

Технологии производства: общие вопросы

Этические и социальные аспекты ИТ

ISBN-10: 1787302318
Обложка/Формат: Hardback
Страницы: 336
Вес: 0.63 кг.
Дата издания: 03.10.2019
Размер: 142 x 223 x 33
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Understanding how language is changing
Рейтинг:
Поставляется из: Англии
Описание: THE ACCLAIMED NEW YORK TIMES BESTSELLER. Because Internet is for anyone whos ever puzzled over how to punctuate a text message or wondered where memes come from. Its the perfect book for understanding how the internet is changing the English language, why thats a good thing, and what our online interactions reveal about who we are.

Language is humanitys most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed.

Whats more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another.

She explains how your first social internet experience influences whether you prefer LOL or lol, why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. McCulloch is such a disarming writer - lucid, friendly, unequivocally excited about her subject - that I began to marvel at the flexibility of the online language she describes, with its numerous shades of subtlety. New York Times

Because Internet HB, McCulloch Gretchen