Liebana Francisco, Kalinic Zoran, Luna Iviane Ramos de Impact of Mobile Services on Business Development and E-Commerce 9781799800507

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Автор: Liebana Francisco, Kalinic Zoran, Luna Iviane Ramos de
Название: Impact of Mobile Services on Business Development and E-Commerce
ISBN: 9781799800507
Издательство: Mare Nostrum (Eurospan)
Классификация:

Экономика и организация производства: общие вопросы

Электронная торговля: деловые аспекты

Программирование мобильных и портативных устройств / Программирование приложений

ISBN-10: 1799800504
Обложка/Формат: Hardback
Страницы: 300
Вес: 1.00 кг.
Дата издания: 30.11.2019
Серия: Advances in electronic commerce
Язык: English
Размер: 279 x 216 x 19
Читательская аудитория: Professional and scholarly
Ключевые слова: Mobile & handheld device programming / Apps programming,E-commerce: business aspects,Business studies: general, BUSINESS & ECONOMICS / Development / Business Development,COMPUTERS / Programming / Mobile Devices,BUSINESS & ECONOMICS / E-Commerce / General
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Поставляется из: Англии
Описание: Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users' lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.

Impact of Mobile Services on Business Development and E-Commerce, Liebana Francisco, Kalinic Zoran, Luna Iviane Ramos de