Brand`s popular antiquities of Great Britain. Faiths and folklore; a dictionary of national beliefs, superstitions and popular customs, past and curre, Brand John
Описание: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
Автор: Lindstrom, Martin Название: Brand Sense ISBN: 1439172013 ISBN-13(EAN): 9781439172018 Издательство: Simon & Schuster Рейтинг: Цена: 1839.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Автор: Brand Russell Название: Booky Wook 2 ISBN: 0007328281 ISBN-13(EAN): 9780007328284 Издательство: HarperCollins UK Рейтинг: Цена: 1451.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the sequel to Russell`s best-selling biography `My Booky Wook` we follow the now sober but still scandalous, sex-fuelled star on his electrifying rise to international fame. A roller coaster ride through tours, films, stand up and tabloids - this time, it`s personal.
Автор: Brand Christianna Название: Fog of Doubt ISBN: 1453236740 ISBN-13(EAN): 9781453236741 Издательство: Неизвестно Цена: 2619.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Inspector Cockrill is called in to solve the murder of a most unpopular Belgian Few were disappointed when Raoul Vernet was found with his head bashed in, dead in a pool of his own blood. On vacation in England, the Belgian seducer comes to visit Matilda, an old flame from a few years before. She agrees despite suspicions that Vernet has been deploying his legendary charm on another member of the family: young Rosie, who has returned from her Swiss boarding school carrying a child. None of the family members were in the house when Raoul was killed, but all were within a fog-choked London mile. Rosie calls in the brilliant Inspector Cockrill to clear the family's name, but what he finds is a twisted clan of seven people, each as likely to laugh at a murder as commit one. "A mystery in the classic Christie-Carr-Queen manner . . . an outstanding tour de force." -The New York Times "Fog of Doubt is superbly tricky and meticulously deceptive; it is a classic suspense tale to be read slowly and reread often." -The Guardian " Brand] was ready to jig endlessly with her pieces, to reject and replace until there was not a single gap that her reader would detect." -H.R.F. Keating, author of Crime & Mystery: The 100 Best Books Christianna Brand (1907-1988) was one of the most popular authors of the Golden Age of British mystery writing. Born in Malaya and raised in India, Brand used her experience as a salesgirl as inspiration for her first novel, Death in High Heels, which she based on a fantasy of murdering an irritating coworker. The same year, she debuted her most famous character, Inspector Cockrill, whose adventures she followed until 1957. The film version of the second Cockrill mystery, Green for Danger, is considered one of the best-ever screen adaptations of a classic English mystery. Brand also found success writing children's fiction. Her Nurse Matilda series, about a grotesque nanny who tames ill-behaved children, was adapted for the screen in 2005, as Nanny McPhee. Brand received Edgar Award nominations for the short stories "Twist for Twist" and "Poison in the Cup", as well as one for her nonfiction work Heaven Knows Who. The author of more than two dozen novels, she died in 1988.
Автор: Nicholas Ind and Oriol Iglesias Название: Brand Desire ISBN: 1472925351 ISBN-13(EAN): 9781472925350 Издательство: Bloomsbury Рейтинг: Цена: 3713.00 р. Наличие на складе: Поставка под заказ.
Описание: Desire is big business. If companies can create true desirability for their brand, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering security and surprise. Consumers should feel secure when they buy and use a brand; they should be able to trust what a brand says about itself. Alongside this, brands also need to provide novelty, risk, adventure and the unexpected. This isn't just about marketing; this needs to be an organization-wide culture and perspective. Using international case studies from brands including BMW and Burberry, this book explains how companies can build and maintain brand desire through specific strategies and tools, such as: - creating a supportive culture that encourages the active participation of people in brand development; - providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and - being consistent in delivery, from first communications through to after-sales service and support; desirable brands are about desirable experiences.
Описание: Welcome to a brand-new way of thinking about branding."The Physics of Brand" is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, "The Physics of Brand" is your new textbook on brand theory.
Описание: Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision-makers from leading brands such as Audi, Camper, Aesop, Freitag, Gaggenau, Nike, Nokia, and Starbucks share concepts and strategies that communicate overall brand identity while respecting local specifications. On top of that, a wide range of exceptional examples of contemporary interior design proves that the work of smaller brands and local retailers is as groundbreaking as that of larger global players.
Описание: Don't miss this deluxe edition of How to Train Your Dragon, featuring two brand new stories plus a full color poster In Book One, travel back to the days when Hiccup Horrendous Haddock III was just a boy, the quiet and thoughtful son of the Chief of the Hairy Hooligans. Can Hiccup capture a dragon and train it without being torn limb from limb? Will he become a truly extraordinary hero? The action continues in two brand new short stories The Day of the Dreader is the tale of a truly dreadful Seadragon who challenges the Hairy Hooligans to a standoff In How to Train Your Viking, we get a dragon's eye view when Toothless the Dragon narrates an epic tale
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