Netnography, Kozinets, Robert

Автор: Robert V Kozinets
Название: Netnography
ISBN: 144628574X ISBN-13(EAN): 9781446285749
Издательство: Sage Publications
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Цена: 14731.00 р.
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Описание: Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.  Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed. 

Автор: Kozinets Robert
Название: Netnography
ISBN: 1526444690 ISBN-13(EAN): 9781526444691
Издательство: Sage Publications
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Цена: 19800.00 р.
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Описание: In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

Название: Netnography Unlimited
ISBN: 0367431424 ISBN-13(EAN): 9780367431426
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.

Название: Netnography Unlimited
ISBN: 0367425653 ISBN-13(EAN): 9780367425654
Издательство: Taylor&Francis
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Цена: 7654.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.