Achieving Equity and Excellence: Immediate Results from the Lessons of High-Poverty, High-Success Schools (a Strategy Guide to Equitable Classroom Pra, Reeves Douglas
Within 100 days, schools have dramatically increased student achievement, transformed faculty morale and school culture, reduced discipline issues, and much more. Begin leading focused, meaningful change in your own school with the support of 100-Day Leaders by Douglas Reeves and Robert Eaker. Using this book to guide your school improvement plan, you will learn how to achieve a series of short-term wins that combine to form long-term success.
Begin a 100-day action plan for educational leadership to effect significant school improvement:
Become familiar with the 100-day leadership plan and the six stages of implementation.
Understand the importance of a collaborative culture in creating strong leadership in schools.
Develop an understanding of high-leverage leadership techniques and strategic planning.
Study the personality traits and leadership qualities that support successful change management and school improvement.
Access reproducible rubrics that can be used to measure progress of the 100-day leadership action plan and your school leadership development.
Contents:
Acknowledgments About the Authors Foreword Introduction: Why One Hundred Days?
Part 1: Exploring 100-Day Leadership Chapter 1: Why Before How Chapter 2: The Six Steps of 100-Day Leadership Chapter 3: The 100-Day Leader in Action
Part 2: Creating the Environment for Success Chapter 4: A Strong Foundation Chapter 5: How to Begin From Within
Appendix References and Resources Index
Автор: Keller Edward B., Reeves Douglas B., Berry Jonathan Название: The Influentials ISBN: 0743227301 ISBN-13(EAN): 9780743227308 Издательство: Simon & Schuster Цена: 2643.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced. Who are they? The most influential Americans--the ones who tell their neighbors what to buy, which politicians to support, and where to vacation--are not necessarily the people you'd expect. They're not America's most affluent ten percent or best-educated ten percent. They're not the "early adopters," always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities...and they wield a huge amount of influence within those communities. They're the campaigners for open-space initiatives. They're church vestrymen and friends of the local public library. They're the Influentials...and whether or not they are familiar to you, they're very well known to the researchers at RoperASW. For decades, these researchers have been on a quest for marketing's holy grail: that elusive but supremely powerful channel known as word of mouth. What they've learned is that even more important than the "word"--what is said--is the "mouth"--who says it. They've identified, studied, and analyzed influence in America since the Standard Oil Company of New Jersey (now Exxon) hired Elmo Roper himself to develop a model for identifying opinion leaders, and in The Influentials, they are finally ready to share their results. A few samples: - Influentials have been the "early majority"--leading indicators of what Americans will be buying--for more than five decades, from choosing energy-efficient cars in the 1970s to owning computers in the 1980s to adopting 401(k)s and IRAs in the 1990s to using the Internet and cell phones today. - Influentials have led the way in social development as well, from the revival of self-reliance (in managing their own health care, investments, and consumption) to mass skepticism about the marketing claims of everything from breakfast food to politicians. Although America's Influentials have always been powerful, they've never been more important than now. Today, a fragmented market has made it possible for Influentials to opt out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon...and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials. Both an intellectual adventure and a hands-on marketing manual, The Influentials is an extraordinary gold mine of information and analysis that no business can afford to ignore.
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