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The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, Baxter Robbie Kellman


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Автор: Baxter Robbie Kellman
Название:  The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
ISBN: 9781260458701
Издательство: McGraw-Hill
Классификация:
ISBN-10: 1260458709
Обложка/Формат: Hardcover
Страницы: 256
Вес: 0.38 кг.
Дата издания: 31.03.2020
Язык: English
Издание: Ed
Размер: 160 x 238 x 23
Читательская аудитория: General (us: trade)
Подзаголовок: How to build a subscription model so compelling, your customers will never want to leave
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Поставляется из: Англии
Описание:

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target

More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. Theyre correct. The Membership Economy is here and its here to stay--and if you want to compete for the long run, you need to join it.

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry youre in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

Youll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. Youll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. Youll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.

With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.





The Whole Brain: The Microbiome Solution to Heal Depression, Anxiety, and Mental Fog Without Prescription Drugs

Автор: Kellman M. D. Raphael
Название: The Whole Brain: The Microbiome Solution to Heal Depression, Anxiety, and Mental Fog Without Prescription Drugs
ISBN: 0738284602 ISBN-13(EAN): 9780738284606
Издательство: Little Brown
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Цена: 2757.00 р.
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Описание: There is a fundamental connection between your brain, gut, thyroid and microbiome. If any one part of this system is malfunctioning, it will impact the others. Taking care of your microbiome is the basis of Dr. Kellman's revolutionary Microbiome Protocol, which has been proven to significantly alleviate depression, anxiety, gastrointestinal concerns, insomnia and other health issues.

Based on Dr. Kellman's decades of experience as a physician and his ongoing study of the latest science, the book offers a lively, accessible explanation of how the brain works and why, for optimal brain health, you need to heal the microbiome, the gut, and the thyroid. With a proprietary three-week plan (21 days of meal plans, featuring 50 delicious and simple recipes; a complete exercise program; and a program of daily meditations and affirmations). The Microbiome Breakthrough program offers drug-free relief to anyone suffering depression, anxiety, and other mood disorders, as well as those who just want to feel better.

Development of Perception in Infancy: The Cradle of Knowledge Revisited

Автор: Arterberry Martha E., Kellman Phillip J.
Название: Development of Perception in Infancy: The Cradle of Knowledge Revisited
ISBN: 0199395632 ISBN-13(EAN): 9780199395637
Издательство: Oxford Academ
Цена: 11722.00 р.
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Описание: In The Cradle of Knowledge: Development of Perception in Infancy Revisited, Martha E. Arterberry and Philip J. Kellman study the methods and data of scientific research on infant perception, introducing and analyzing topics (such as space, pattern, object, and motion perception) through philosophical, theoretical, and historical contexts.


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