Описание: From the New York Times bestselling authors of Abundance and Bold comes a practical playbook for technological convergence in our modern era.
Автор: Kotler, Steven Название: Stealing Fire ISBN: 0062429663 ISBN-13(EAN): 9780062429667 Издательство: HarperCollins USA Рейтинг: Цена: 1775.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
NATIONAL BESTSELLER
CNBC and Strategy + Business Best Business Book of 2017
"Steven and Jamie have done a wonderful job of balancing the promises, perils, and how-to prescriptions of engineering peak states such as 'flow.'" --Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek
It's the biggest revolution you've never heard of, and it's hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. Instead of grit, better habits, or 10,000 hours, these trailblazers have found a surprising short cut. They're harnessing rare and controversial states of consciousness to solve critical challenges and outperform the competition.
New York Times bestselling author Steven Kotler and high performance expert Jamie Wheal spent four years investigating the leading edges of this revolution--from the home of SEAL Team Six to the Googleplex, the Burning Man festival, Richard Branson's Necker Island, Red Bull's training center, Nike's innovation team, and the United Nations' Headquarters. And what they learned was stunning: In their own ways, with differing languages, techniques, and applications, every one of these groups has been quietly seeking the same thing: the boost in information and inspiration that altered states provide.
Today, this revolution is spreading to the mainstream, fueling a trillion dollar underground economy and forcing us to rethink how we can all lead richer, more productive, more satisfying lives. Driven by four accelerating forces--psychology, neurobiology, technology and pharmacology--we are gaining access to and insights about some of the most contested and misunderstood terrain in history. Stealing Fire is a provocative examination of what's actually possible; a guidebook for anyone who wants to radically upgrade their life.
Автор: Diamandis Peter H., Kotler Steven Название: Abundance: The Future Is Better Than You Think ISBN: 145161683X ISBN-13(EAN): 9781451616835 Издательство: Simon & Schuster Рейтинг: Цена: 2897.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bestselling manifesto on how to improve the lives of the "bottom billion" through revolutions in technology.
Автор: Kotler, Philip Название: Kotler on marketing ISBN: 1476787905 ISBN-13(EAN): 9781476787909 Издательство: Неизвестно Цена: 2895.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America.
Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.
If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.
Автор: Diamandis Peter H., Kotler Steven Название: Bold: How to Go Big, Create Wealth and Impact the World ISBN: 1476709580 ISBN-13(EAN): 9781476709581 Издательство: Simon & Schuster Рейтинг: Цена: 2069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Peter Diamandis`s and Steven Kotler`s eye-opening New York Times bestseller Bold, now in paperback, advocates for harnessing technology to better the world and arms today`s entrepreneurs with the tools to meet tomorrow`s challenges.
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