Use Product Analytics to Understand and Change Consumer Behavior at Scale
Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change, at scale, what people do. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change.
This book fills the gaps that many other data science book leave behind: how to start a new data science project; how to conceptualize complex ideas; building metrics from the statistic and demographic fundamentals; projecting consumer populations and material needs for a business; and causal inference beyond simple A/B testing techniques, such as difference-in-difference, regression discontinuity, propensity score matching, and uplift modelling.
Writing for entrepreneurs, product managers, marketers, and other business analytics professionals, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in the R programming language, and getting answers you can trust.
Whatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits.
Develop core metrics and effective KPIs for user analytics in any web product
Truly understand statistical inference, and the differences between correlation and causation
Build intuitive predictive models to capture user behavior in products
Tease out causal effects from observational data using modern, quasi-experimental designs and statistical matching
Improve response through uplift modeling and other sophisticated targeting methods
Project business costs and product population changes via advanced demographic techniques
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Автор: Rodrigues Julieta Almeida Название: The Rogue and Other Portuguese Stories ISBN: 0991504720 ISBN-13(EAN): 9780991504725 Издательство: Неизвестно Рейтинг: Цена: 4414.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "The Rogue narrates a beautiful nightmare with aplomb, even mastery. The timing of the dialogue and the layers of engagement are very well rendered. The story is written by an outsider, far removed from the Portuguese way of being. It shows the oddity of things Portuguese." ―L dia Jorge, prominent Portuguese novelist and author "While exploring the enduring hypocrisies and injustices in contemporary Portuguese life, Julieta Rodrigues dem- onstrates a heartfelt and admirable interest in those who rarely if ever make the news or draw our ongoing attention, unveiling―in compelling and complex ways―what is most curious and dramatic in their lives." ―Richard Zimler, best-selling author of fiction, journalist, poet, screen-writer "Julieta Rodrigues's short story collection probes and tears at the heart of the question, 'What does it currently mean to be Portuguese?' Through spellbinding prose which weaves deftly through stories of domestic abuse, religious rebellion, adulterous wives and imprisoned drug dealers, the darker sides of contemporary Portuguese life are illuminated and in turn its greatest societal and polit- ical truths are revealed." ―Erik Van Achter, Researcher, Center for Portuguese Literature, University of Coimbra and Katholieke Univer- siteit Leuven, Belgium "Having read Julieta Rodrigues's first collection of short stories, On the Way to Red Square, which impressed me by their brilliantly raw and yet delicate fictional atmos- phere, I must confess that this second collection does not in any way fall short. The psychological depth of her characters, the skillful manipulation of narrative, the inter- twining of detail-rich plots, are all superb portrayals of the idiosyncrasies of the Portuguese. Each story is a magnif- icent revelation, a splendid encounter demanding to be read in a single breath." ―Salvato Teles de Menezes, President of Funda o D. Lu s I, Cascais. Author and literary critic
Автор: Rodrigues, Graziela Название: Dancer - researcher - performer: a learning process ISBN: 3631676700 ISBN-13(EAN): 9783631676707 Издательство: Peter Lang Рейтинг: Цена: 11807.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The author presents the method of research and creation in dance and theater in Brazil, called Bailarino-Pesquisador-Int?rprete (Dancer-Researcher-Performer, BPI), which was created by the author herself. Through field research of ritual and Brazilian popular manifestations the author formulates a proposal for body work. She analyzes dance as an activity in which several bodies are integrated to generate knowledge in the sensitive, the perceptible and human relationships from direct contact with the surrounding reality. BPI aims to build a flexible and individualized body, in which the subject has room to develop. It emphasizes the need for a more responsible contact with certain Brazilian cultural segments so that stereotypes of a dance based on an ethnocentric view are not reinforced.
Автор: Dias Pedro, Rodrigues Dalila, Grilo Fernando Название: The Manueline: Portuguese Art During the Great Discoveries ISBN: 3902782986 ISBN-13(EAN): 9783902782984 Издательство: Неизвестно Цена: 4841.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Manueline: Portuguese Art during the Great Discoveries reveals the splendours of an era that brought Portugal into the Modern Age.
Against the backdrop of fruitful maritime exploration, King Manuel I and the Church launched a golden era of artistic patronage without precedent in the Portuguese kingdom.
Broadly spanning the period between 1490 and 1540, the Manueline combined the Portuguese Late Gothic style with an ornamental grammar featuring fantastical maritime motifs and influenced by Mudejar and other styles, and achieved a unique architectural symbiosis that was perfectly emblematic of the country and of the monarch after which it was later named.
The MWNF Travel Books convey the local perspective of history, art and cultural heritage. Through its 14 Itineraries, The Manueline: Portuguese Art during the Great Discoveries invites the reader to discover 182 museums, monuments and sites in 60 locations across Portugal.
339 colour illustrations, 368 pages.
Автор: Rodrigues John D. Название: High School Dropout to Harvard ISBN: 0615579116 ISBN-13(EAN): 9780615579115 Издательство: Неизвестно Цена: 3440.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Growing up, John always felt like he was smart, but his grades were terrible; he failed the first grade, and started feeling like he wasn't as good as the other kids. After years of constantly feeling beaten down by the school system, he gave up and stopped caring, eventually he dropped out of high school. Before he dropped out, he signed up for a cooking class, and his teacher recommended him for a kitchen job at a local hotel. While there, he saw an ice sculptor carving a block of ice and was completely mesmerized; the sculptor took John under his wing and started teaching him the art. His yet-undiagnosed dyslexia strengthened his three-dimensional thinking skills, so ice carving came naturally, he felt like he'd hit a "sweet spot." Before long, his ice sculptures were in high demand...and he was only sixteen years old; he realized he could make a living doing the thing that he loved. Eventually, he went back to school and earned degrees from UC Berkeley and Harvard University. Now, his passion is public speaking and educating others about how to foster the strengths that come with learning disorders.
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