Santolalla Oscar Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers 9781484239537

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Автор: Santolalla Oscar
Название: Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers
ISBN: 9781484239537
Издательство: Springer
Классификация:

Деловое общение и деловые презентации

Математические методы анализа и информационные системы финансово-хозяйственной деятельности

Торговля и маркетинг

Связи с общественностью

Искусственный интеллект

ISBN-10: 1484239539
Обложка/Формат: Paperback
Страницы: 91
Вес: 0.16 кг.
Дата издания: 11.12.2018
Язык: English
Издание: 1st ed.
Иллюстрации: 7 illustrations, black and white; xii, 91 p. 7 illus.
Размер: 234 x 156 x 6
Читательская аудитория: Professional & vocational
Подзаголовок: Tips and tricks to wow your customers
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and brought millions to their companies (Apple, Intel, Microsoft, Tesla, and more).

Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers wont buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs?

What Youll Learn

Apply a simple step-by-step method to create effective product demonstrationsKnow the 5 steps to create a wow momentStudy the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many moreAvoid common mistakes and maximize your presence as a technical presenterAlign your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc.

Be aware of trends in technology for product demos

Who This Book Is For

Startup entrepreneurs, sales engineers, executive or sales representatives, and other professionals

Дополнительное описание: Chapter 1: Introduction.- Chapter 2: Killer Product Demos.- Chapter 3: How to Craft Your Demo.- Chapter 4: Unique Demo Structures and Timelines.- Chapter 5: Create a Wow Moment.- Chapter 6: Dissection of Amazing Product Demos.- Chapter 7: Preparation.- Ch

Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers, Santolalla Oscar