Sidonia the Sorceress, Volume I of II by Wilhelm Meinhold, Fiction, Literary, Fantasy, Horror, Fairy Tales, Folk Tales, Legends & Mythology, Meinhold William

Автор: Roman Meinhold
Название: Fashion Myths: A Cultural Critique
ISBN: 3837624374 ISBN-13(EAN): 9783837624373
Издательство: Gazelle Book Services
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Цена: 6218.00 р.
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Описание: Besides products and services multinational corporations also sell myths, values and immaterial goods. Such "meta-goods" (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

Автор: Meinhold W.
Название: The Amber Witch
ISBN: 1275062555 ISBN-13(EAN): 9781275062559
Издательство: Неизвестно
Цена: 3828.00 р.
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