More Than a Number: The Power of Empathy and Philanthropy in Driving Ad Agency Performance 9781946633798

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Автор: Mitzen Ed
Название: More Than a Number: The Power of Empathy and Philanthropy in Driving Ad Agency Performance
ISBN: 9781946633798
Издательство: Forbesbooks
Классификация: ISBN-10: 1946633798
Обложка/Формат: Hardcover
Страницы: 160
Вес: 0.41 кг.
Дата издания: 25.02.2020
Язык: English
Размер: 231 x 158 x 18
Поставляется из: США
Описание: THE SECRET TO AD AGENCY PERFORMANCE: EMPATHY AND PHILANTHROPY Have you ever felt that your ad agency is not strategic? Do you have to rewrite copy and bring them ideas, instead of the other way around? Have you ever signed a contract with an agency after being blown away by their team in a pitch, only to find that you are not working with the folks who pitched you but with a rotating cast of team members who simply dont get the job done? Take it from someone who has been both a marketing executive selecting agencies and the founder of two successful advertising agencies: You are not alone. In this book, Ed Mitzen will take you behind the curtain to understand how to effectively evaluate agencies to choose a partner that can deliver for you and how to nurture the relationship to produce positive performance for years to come.

More Than a Number: The Power of Empathy and Philanthropy in Driving Ad Agency Performance, Mitzen Ed