Manufacturing Indianness takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the fetish as a critical device to demonstrate how postcolonial nation-building can become colonizing. Using interviews with media-makers and nation-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory, cultural geography, and branding and marketing perspectives, Manufacturing Indianness provides an insightful and academically sophisticated investigation into how the Indian state and its corporate partners have merged cultural/ethnic nationalism (Hindutva) with neoliberalism to form the ultimate fetish of Brand India.
Описание: American Travel Literature analyses US tourist writings about Italy from 1824 to 1862 to explain what roles transatlantic travel, aesthetic response, and the genre of tourist writing played in the formation of the United States.
Описание: American Travel Literature` analyses US tourist writings about Italy from 1824 to 1862 to explain what roles transatlantic travel, aesthetic response, and the genre of tourist writing played in the formation of the United States.
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