Frier Sarah No Filter: The Inside Story of Instagram 9781982126803

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Автор: Frier Sarah (Сара Фрайер)
Название: No Filter: The Inside Story of Instagram
Перевод названия: Сара Фрайер: Без фильтра. Внутренняя история Instagram
ISBN: 9781982126803
Издательство: Simon & Schuster
Классификация:

Предпринимательство

ISBN-10: 1982126809
Обложка/Формат: Hardcover
Страницы: 336
Вес: 0.50 кг.
Дата издания: 14.04.2020
Язык: English
Размер: 236 x 160 x 31
Поставляется из: США
Описание: Deeply reported and beautifully written --Nick Bilton, Vanity Fair reporter

Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebooks attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.

That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagrams beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebooks grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebooks CEO Mark Zuckerberg--once supportive of the founders autonomy--began to feel threatened by Instagrams success.

At its heart, No Filter is a human story, as Sarah Frier uncovers how the companys decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access--from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide--to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the companys success. No Filter examines how Instagrams dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.

No Filter: The Inside Story of Instagram, Frier Sarah