Burnout`s Kryptonite for the Female First Responder: 3 Killer Secrets to Stop Burnout (before burnout stops you), Hicks Ana-Christina

Автор: Hicks Nancy J., Nicols Christina M.
Название: Health Industry Communication: New Media, New Methods, New Message
ISBN: 1284077756 ISBN-13(EAN): 9781284077759
Издательство: Jones & Bartlett
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Цена: 21743.00 р.
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Описание: Health Industry Communication: New Media, New Methods, New Message, Second Edition, Is A One-Of-A-Kind Text That Fills A Critical Gap In The Literature For Communications Students As Well As Students Of Health Administration And Public Health. With Contributions From Leading Practitioners In Every Industry Sector, This Text Is A Robust Look At The Full Spectrum Of Healthcare Communications. The Chapters Offer A 360-Degree View Of The World Of Health Communication From A Business And Marketing Outlook As Well As A Look At Special Topics That Impact Health Communicators. Four Sections Cover Over 20 Topics—Contributed By Authors From Both Private And Public Health Organizations—In Institutional Communication And Marketing; Consumer Communication And Social Marketing; Communication To Achieve Policy Change; And Media And Measurement. Some Of The Unique Topics Include Brand Development In Pediatric Healthcare, Contributed By An Author From A Well-Known Children's Hospital; Using Paid And Shared Media In Communication Campaigns; And A Look At Efforts To Achieve Federal Policy Change Through Advocacy And Communication. The Second Edition Provides Six New Chapters In The Following Topics: •Ethics In Health Communications, Including An Overview Of Ethical Principles And Guidelines As Well As Recent Case Examples; •Health Literacy And Risk Communications, Including Components Of Health Literacy, Recent Efforts To Advance Health Literature, Principles Of Risk Communications, And Recent Case Examples; •Using Paid And Shared Media In Health Communications, Including Practical Counsel On How To Optimize Reach And Engagement With Target Audiences; •Creating A National Healthcare Brand For Ascension, A Healthcare System Comprised Of 131 Local Hospitals And More Than 1,900 Sites Of Care, Including Hundreds Of Physician Practices. •Developing A National Bone Health Campaign To Sustain Healthy Behaviors Among Girls, Including Audience-Centered Research, Strategic Partnerships, And Process And Outcomes Measures. •Developing A Campaign To Implement The Patient Protection And Affordable Care Act (ACA), Which Describes A Case Example Of An Enrollment Campaign To Ensure The Success Of The New Health Insurance Exchange In Washington, DC.

Автор: Hunt Darnell, Ramon Ana-Christina
Название: Black Los Angeles: American Dreams and Racial Realities
ISBN: 081473734X ISBN-13(EAN): 9780814737347
Издательство: Wiley EDC
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Цена: 12012.00 р.
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An in-depth analysis of the historical and contemporary contours of black life in Los Angeles
Los Angeles is well-known as a temperate paradise with expansive beaches and mountain vistas, a booming luxury housing market, and the home of glamorous Hollywood. During the first half of the twentieth century, Los Angeles was also seen as a mecca for both African Americans and a steady stream of migrants from around the country and the world, transforming Los Angeles into one of the world’s most diverse cities. The city has become a multicultural maze in which many now fear that the political clout of the region’s large black population has been lost. Nonetheless, the dream of a better life lives on for black Angelenos today, despite the harsh social and economic conditions many confront.
Black Los Angeles is the culmination of a groundbreaking research project from the Ralph J. Bunche Center for African American Studies at UCLA that presents an in-depth analysis of the historical and contemporary contours of black life in Los Angeles. Based on innovative research, the original essays are multi-disciplinary in approach and comprehensive in scope, connecting the dots between the city’s racial past, present, and future. Through historical and contemporary anecdotes, oral histories, maps, photographs, illustrations, and demographic data, we see that Black Los Angeles is and has always been a space of profound contradictions. Just as Los Angeles has come to symbolize the complexities of the early twenty-first-century city, so too has Black Los Angeles come to embody the complex realities of race in so-called “colorblind” times.
Contributors: Melina Abdullah, Alex Alonso, Dionne Bennett, Joshua Bloom, Edna Bonacich, Scot Brown, Reginald Chapple, Lola Smallwood Cuevas, Andrew Deener, Regina Freer, Jooyoung Lee, Mignon R. Moore, Lanita Morris, Neva Pemberton, Steven C. Pitts, Carrie Petrucci, Gwendelyn Rivera, Paul Robinson, M. Belinda Tucker, Paul Von Blum, Mary Weaver, Sonya Winton, and Nancy Wang Yuen.