The Gospel of Science: Mind-blowing New Science on Ancient Truths to Heal Our Stress, Lives, and Planet, Douglas Jr William Edward
Автор: Smith Edward E., Medin Douglas L. Название: Categories and Concepts ISBN: 0674866266 ISBN-13(EAN): 9780674866263 Издательство: Harvard University Press Рейтинг: Цена: 8966.00 р. Наличие на складе: Нет в наличии.
Описание: There have been 8 Anne Swift medical mysteries reported plus the interview she gave upon retiring from her work-collected in a trio of trilogies-but not a word about how she became interested in Biology enough to get an undergraduate degree in the subject, and a graduate degree and even a doctorate in the field... and then just gave it up to be a wife and mother.Granted, her son is the famous young inventor, Tom Swift (or will be when he grows up) and her husband is Damon Swift, head of Swift Enterprises.This is the book that takes us along with Anne from the age of about 13 through her days in school, falling in love, marriage and how she was enticed into becoming a super, secret scientist for the FBI.And how she had to keep it all a secret. From EVERYBODY And how she even helped cure a nasty type of cancer at the age of 18.Plus, her entire first FBI case.So, part biography and part medical mystery, this is how the girl became the woman and what drove her to become one of the top Molecular Biological Detectives around ------------------------------Also available and published in a trio of novella collections, the original Anne Swift stories: Anne Swift and the Microbial Murder MessAnne Swift and the Nasty Nuclear NodulesAnne Swift and Scary Scroungy ScrofulaAnne Swift and the Deadly Dino DNAAnne Swift and the Malicious Meteor MayhemAnne Swift and the Incendiary Incect InfestationAnne Swift and the Alien Anticoagulant AnomalyAnne Swift: Interview With a MoBiDetAnne Swift and the Pernicious Parasite Pandemi
Автор: Keller Edward B., Reeves Douglas B., Berry Jonathan Название: The Influentials ISBN: 0743227301 ISBN-13(EAN): 9780743227308 Издательство: Simon & Schuster Цена: 2643.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced. Who are they? The most influential Americans--the ones who tell their neighbors what to buy, which politicians to support, and where to vacation--are not necessarily the people you'd expect. They're not America's most affluent ten percent or best-educated ten percent. They're not the "early adopters," always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities...and they wield a huge amount of influence within those communities. They're the campaigners for open-space initiatives. They're church vestrymen and friends of the local public library. They're the Influentials...and whether or not they are familiar to you, they're very well known to the researchers at RoperASW. For decades, these researchers have been on a quest for marketing's holy grail: that elusive but supremely powerful channel known as word of mouth. What they've learned is that even more important than the "word"--what is said--is the "mouth"--who says it. They've identified, studied, and analyzed influence in America since the Standard Oil Company of New Jersey (now Exxon) hired Elmo Roper himself to develop a model for identifying opinion leaders, and in The Influentials, they are finally ready to share their results. A few samples: - Influentials have been the "early majority"--leading indicators of what Americans will be buying--for more than five decades, from choosing energy-efficient cars in the 1970s to owning computers in the 1980s to adopting 401(k)s and IRAs in the 1990s to using the Internet and cell phones today. - Influentials have led the way in social development as well, from the revival of self-reliance (in managing their own health care, investments, and consumption) to mass skepticism about the marketing claims of everything from breakfast food to politicians. Although America's Influentials have always been powerful, they've never been more important than now. Today, a fragmented market has made it possible for Influentials to opt out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon...and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials. Both an intellectual adventure and a hands-on marketing manual, The Influentials is an extraordinary gold mine of information and analysis that no business can afford to ignore.
Описание: This comprehensive and far-reaching book describes the growth and economic integration of the European economy from 1500 to 1913. The authors apply macroeconomic techniques to identify growth rates, inflation, product markets, trade networks and business cycles across a set of countries over the period.
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