You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:
A process for creating world-ready products, websites, and software
Cultural insights into China, Russia, Germany, Brazil, India, and more
Tips for localizing text, images, icons, and pictures for the world
New rules of the translation economy
In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.
About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.
Автор: MacKie Kathleen Название: Succeeding and Failing in Australian Environment Policy ISBN: 0646982346 ISBN-13(EAN): 9780646982342 Издательство: Неизвестно Цена: 3028.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Australia won wide recognition for its $42b stimulus response to the GFC. But the Home Insulation element of that package was a debacle. Succeeding and Failing in Australian Environment Policy sheds new light on that failure, and others including the failure to develop a prudent Population Strategy. Policymakers, environmentalists, researchers, and citizens, can distil its lessons, on how to fight the coming battles over climate change, over protecting special landscapes and species.
Author Dr Kathleen Mackie has seen the good and bad in environment policymaking. She implemented the successful Working on Country program for Indigenous rangers. She was brought in towards the end of the Home Insulation Program, to rebuild trust with the federal Environment Minister, as he became frustrated by poor advice. These experiences triggered her PhD research.
Up till 2009, she was a Senior Executive in the federal Environment Department. She holds a PhD (UNSW) and MA (University of Toronto). During 2017, she was CEO of Kanyirninpa Jukurrpa, the Martu organisation of the WA Pilbara. There she saw first-hand the kernel of policy success: - understanding and meeting the needs of your policy subjects. For Indigenous landowners, it was about being valued as expert land managers and being paid award wages.
Internationally and in Australia, most academics research environment policy at a remove from the bureaucracy. As a former executive, Dr Mackie was able to interview 51 of her policy peers. Usually, they could foretell which environment policies were going to thrive or not. Their predictors of policy success are compared with what's in the academic literature. Their keys to success were: understanding who has skin in the game, being armed with evidence, and delivering social and economic wins while still maintaining credible environmental objectives.
The unexpected revelation of the interviews was the critical importance of skilful 'agency' by policy officials under a Westminster system. The four case studies unpack what agency means. Things can go right when it's exerted. Or wrong when it's not. As happened in Home Insulation, and the Sustainable Population Strategy.
"Australia's next generation of federal and state environment policymakers." the author concludes, "will need to marshall their skill, judgment and courage, to counter the policy vacuity of growth-obsessed politicians." Her Succeeding and Failing reveals the insiders' hard-earned lessons, on how to play the policy game for better chances of success.
Описание: Alcorn State University was founded in 1871 making it the oldest public historically black land-grant institution in the United States. Alcorn State has undergone numerous changes and expansions over the years, and it continues to produce notable alumni and scholars in more than fifty fields.Succeeding against Great Oddscovers nearly a quarter of a century since Josephine McCann Posey’s first institutional history of Alcorn, Against Great Odds: The History of Alcorn State University. This new book briefly summarizes the first 123 years of Alcorn’s history. The volume then explores the tenure of three interim and/or acting presidents, Drs. Rudolph E. Waters Sr., Malvin A. Williams Sr., and Norris A. Edney Sr. (with Edney serving twice), and permanent presidents, Drs. Clinton Bristow Jr., George E. Ross, M. ChristopherBrown II, and Alfred Rankins Jr., who have all served since Against Great Odds was published in 1994. This comprehensive narrative shows the university confidently advancing in the twenty-first century, proud of its distinctive heritage and intent on overcoming obstacles to continue a long tradition of excellence.Succeeding against Great Odds includes numerous appendices to document the illustrious history of Alcorn, its accomplishments,and particularly the people who have shaped the institution.
Описание: Who better than a recent graduate to help you navigate life after college? With encouragement and advice, fifty young women and men share what they learned the hard way so you can better prepare for the same challenges.
From "Money isn't Everything" to "Real Friendships Take Effort," these short, but insightful essays address the real struggles, opportunities, and fears that you might face as you finish your education and begin your independent adult life. Following each essay are five bulleted life lessons to encourage and equip you on your chosen path.
"This memorable collection of insights from fascinating achievers makes an ideal gift for all the Grads in your life."--Robin Jones Gunn, bestselling author of Spoken For and the Christy Miller series
Описание: Drawing on the work of diverse innovative educators, this text shows how adopting a solutions focused approach offers constructive ways forward. Chapters on teaching and learning, behaviour support, human resources, school leadership and family and community explore how this can be transformative for all aspects of special and inclusive education.
Описание: A collection of stories from some of the most prominent entrepreneurs in the United States as a helpful guide to building entrepreneurial wealth.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
