Автор: Lynn H. Turner, Richard West Название: An Introduction to Communication ISBN: 1316606910 ISBN-13(EAN): 9781316606919 Издательство: Cambridge Academ Рейтинг: Цена: 5702.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Prioritizing brevity and clarity, this book integrates theory and practice in easy-to-follow, comprehensive chapters to demystify the complex communication field. Offering a wealth of examples from students` personal, professional, and online lives, it teaches skills allowing students from all academic backgrounds to understand communication.
Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Автор: Ratree Wayland Название: Phonetics: A Practical Introduction ISBN: 1108418341 ISBN-13(EAN): 9781108418348 Издательство: Cambridge Academ Рейтинг: Цена: 9662.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Prioritizing defining concepts in simple language, with examples and illustrations to open up phonetics to students of all backgrounds, this book provides comprehensive information on phonetics, the science of how speech is produced, acoustically-formed, analyzed by the peripheral auditory system, perceived and interpreted by the human brain.
Автор: Kate S. Kurtin Название: Diving Deeper into Communication: An Introduction and Beyond ISBN: 1516591941 ISBN-13(EAN): 9781516591947 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9900.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Diving Deeper into Communication: An Introduction and Beyond not only provides students with the foundational information they need to understand the broad study of communication, but also demonstrates how to "do" communication. The book describes the different areas of communication studies and explores their unique features. Equipped with this knowledge, students interested in communication studies will better understand the avenues and careers available to them. The book is organized into four sections, which correspond to the four primary fields of communication: interpersonal, instructional, and health communication; mass communication; strategic and organizational communication; and intercultural and communication for social change. Each section provides an introduction to the communication field, followed by an exploration of research within the field to promote deeper understanding and scholarly interest. Featuring content written by a variety of experts within the field, the book helps students explore relational sharing, cancer communication, mass media and gender identity, digital communication, pop culture and communication, and more. Engrossing, scholarly, and designed to pique students' interest in the discipline, Diving Deeper into Communication is well suited for foundational courses in communication.
Автор: Joshua Dickhaus, Sara Baker Netzley Название: Introduction to Mass Communication: People, Platforms, and Practices ISBN: 1516503341 ISBN-13(EAN): 9781516503346 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 17550.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction to Mass Communication: People, Platforms, and Practices features readings that prompt students to reflect on and discuss diverse topics in communication disciplines, ethics, and history. Students learn about major subject areas in communication, such as journalism and strategic communication, as well as various platforms including print, radio, film, comic books, television, video games, and social media.Each chapter features one or two readings that give students a sense of the history, practices, changes, and challenges within a specific area. The selections are organized into five primary units that cover the nature of mass communication, public reception of media, traditional methods of media engagement, modern mediums of engagement, and the impact and influence of global media. Specific topics include media convergence, participatory culture, media literacy, and censorship.Each chapter includes an original introduction that places the readings in appropriate context for students who are new to the discipline. Rich in factual information about a field that has enormous reach and economic influence, yet remains intensely personal in its uses and impact on users, Introduction to Mass Communication is an appropriate textbook for introductory communication courses.
Автор: Alessandro Delfanti, Adam Arvidsson Название: Introduction to Digital Media ISBN: 1119276209 ISBN-13(EAN): 9781119276203 Издательство: Wiley Рейтинг: Цена: 13614.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
New and updated English translation of the highly successful book on digital media
This book introduces readers to the vast and rich world of digital media. It provides a strong starting point for understanding digital media's social and political significance to our culture and the culture of others--drawing on an emergent and increasingly rich set of empirical and theoretical studies on the role and development of digital media in contemporary societies. Touching on the core points behind the discipline, the book addresses a wide range of topics, including media economics, online cooperation, open source, social media, software production, globalization, brands, marketing, the cultural industry, labor, and consumption.
Presented in six sections--Media and Digital Technologies; The Information Society; Cultures and Identities; Digital Collaboration; Public Sphere and Power; Digital Economies--the book offers in-depth chapter coverage of new and old media; network infrastructure; networked economy and globalization; the history of information technologies; the evolution of networks; sociality and digital media; media and identity; collaborative media; open source and innovation; politics and democracy; social movements; surveillance and control; digital capitalism; global inequalities and development; and more.
Delivers a reliable, compact and quick introduction to the core issues analyzed by digital culture studies and sociology of information societies
Interweaves main topics and theories with several examples and up-to-date case studies, often linked to our everyday lives on the internet, as well as suggestions for further readings
Anchors examples to discussions of the main sociological, political, and anthropological theoretical approaches at stake to help students make sense of the changes brought about by digital media
Uses critical sociological and political theory alongside every day examples to discuss concepts such as online sociality, digital labor, digital value creation, and the reputation economy
Clear and concise throughout, Introduction to Digital Media is an excellent primer for those teaching and studying digital culture and media.
Описание: Origins and Traditions of Organizational Communication provides a sophisticated overview of the fundamentals of organizational communication as a field of study, examining the field`s foundations and providing an assessment of the field to date.
Описание: Origins and Traditions of Organizational Communication provides a sophisticated overview of the fundamentals of organizational communication as a field of study, examining the field`s foundations and providing an assessment of the field to date.
Автор: Lynn H. Turner, Richard West Название: An Introduction to Communication ISBN: 110715104X ISBN-13(EAN): 9781107151048 Издательство: Cambridge Academ Рейтинг: Цена: 12355.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Prioritizing brevity and clarity, this book integrates theory and practice in easy-to-follow, comprehensive chapters to demystify the complex communication field. Offering a wealth of examples from students` personal, professional, and online lives, it teaches skills allowing students from all academic backgrounds to understand communication.
Описание: This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
Описание: Thinking Like a Researcher: An Engaged Introduction to Communication Research Methods challenges students to assume the role of a researcher to learn how to solve problems and analyze relevant, real-world situations.The book presents students with an array of research problems as seen through the eyes of four different types of researchers: a college newspaper staff member; an intern at a city government health agency; a political campaign intern; and a recent college graduate working at a public relations firm. Students adopt these roles and, in doing so, learn how to apply research methods to a specific problem, analyze the resulting data, and produce written research to communicate their findings.The text is organized around extended examples that frame pairs of chapters. The first chapter in each pair deals with methods ("What would you do to gather data to answer the question?") and the second with analysis ("What do you do with the resulting data?"). Throughout, students are prompted to fill in blanks, provide responses, and guess the answers to questions. They learn how to use appropriate and accessible tools to run analyses on real data and cultivate results.Featuring a uniquely intuitive and immersive approach, Thinking Like a Researcher is an exemplary textbook for introductory courses in communication research and statistics.
John Dewey: A Critical Introduction to Media and Communication Theory reintroduces John Dewey to scholars in communication studies by presenting new material and interpretations from his works, lectures, and correspondence. Dewey has been credited as being one of the giants of American philosophy, a key figure in the development of pragmatism. Going beyond Dewey’s reputation in received histories in communication, this book documents his role beginning at the University of Michigan in 1884 until his death in 1952 in establishing a view of communication as the means by which associated life and adaptation to the environment is possible. Communication enables the production of collective knowledge generated through experience and reproduced across time and space, subject to change and correction as those truths are applied and yield consequences. It is also subject to manipulation and misuse. So integral is communication to his philosophy that Dewey is best seen as having a philosophy with communication, not of it. By reviewing Dewey’s history of work relevant to communication, technology, and culture, previous assumptions by communication scholars are challenged. A fresh history is presented of his relations to key figures and his significance to the development of speech, rhetoric, journalism, mass communication research, and public relations. Because of his concerns about power, participation, identity, and knowledge, his work remains relevant to contemporary scholars. This book is appropriate for advanced undergraduate and graduate courses in theory, history, and philosophy of communication and is relevant to other disciplines with interests in pragmatism, feminist and race theory, technology, and cultural studies.
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