The Nike Effect: One Company`s War on Higher Education, Organized Labor, and Clean Competition, Hunt Joshua

As decades of headline news stories attest, there is nothing Nike wont do to win. Mistreating employees, eliminating competition, and secrecy are all part of the playbook.

There is perhaps no clearer example of this than Nikes ongoing experiment at the University of Oregon, where the company has donated more than half a billion dollars in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in this dramatic expose, Oregon has paid dearly for this highly lucrative partnership.

Here, Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life--all revealing a university being run like a business, with Americas favorite Shoe Dog calling the shots.
And it doesnt stop there: Nike money has shaped everything from Pac 10 televsion deals to the way the college sports are played; from the landscape of Oregons campus to the types of research conducted there.