Other-regarding preferences, hence appreciation of others’ welfare, are mainly culturally transmitted, whereby most of the development takes place in the sensitive period of childhood and adolescence. This work analyzes the development as well as possible influencing factors of other-regarding preferences during this period. To test the hypotheses derived from developmental and socialization aspects, the author conducts a survey measuring altruistic and cooperative preferences for German pupils. Results show that over the age span studied altruism and cooperation are increasingly important. Individual differences show none or only small relationship with measures of other-regarding preferences while differences in school environments are similarly important to age differences.
Автор: Harrington Joseph Название: Games, Strategies, and Decision Making ISBN: 1429239964 ISBN-13(EAN): 9781429239967 Издательство: Macmillan Learning Рейтинг: Цена: 16630.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This innovative textbook makes the tools and applications of game theory and strategic reasoning both fascinating and easy to understand. At the heart of the book is a diverse collection of strategic scenarios, not only from business and politics, but from history, fiction, sports, and everyday life as well.
Автор: Mueller, Barbara Название: Dynamics of international advertising ISBN: 1433127598 ISBN-13(EAN): 9781433127595 Издательство: Peter Lang Рейтинг: Цена: 11400.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.
With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text addresses the key issues that advertisers must keep in mind when creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well.
Dynamics of International Advertising is a comprehensive text for upper-division undergraduate or graduate level courses dealing with international advertising. It can also serve as a supplemental text for courses in international marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.
Автор: Weirich Paul Название: Models of Decision-Making ISBN: 1107434785 ISBN-13(EAN): 9781107434783 Издательство: Cambridge Academ Рейтинг: Цена: 5069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Classical decision theory evaluates entire worlds, specified so as to include everything a decision-maker cares about. Paul Weirich argues that we need only compare small parts of the options we face in order to make a rational decision, and explains how we can simplify and streamline our choices.
Автор: Zhu Ning Название: Financial Decision Making ISBN: 1138658170 ISBN-13(EAN): 9781138658172 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book sheds light on financial decision making and lays down the major biases in human behavioral decision making, such as over-confidence, naive extrapolation, attention, and risk aversion, and how they lead investors and corporations to make considerable mistakes in investment.
It draws on a large body of literature, from psychology and social psychology to, most importantly, behavioral economics and behavioral finance. It also looks at the progress in behavioral finance research over recent decades and includes research outputs based on retail and institutional investors from the United States, China, and many other international financial markets.
The book focuses on China's financial reforms and economic transition and includes many cases from that country to highlight the importance of behavioral finance and investor education. It therefore provides much needed in-depth understanding of the Chinese capital market.
Автор: Wilhelms Evan A Название: Neuroeconomics and Decision Making ISBN: 1848726600 ISBN-13(EAN): 9781848726604 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book applies cognitive and social psychological principles of decision-making to behavioral economics, reviews their neurological bases, and applies the findings to individual financial decisions, group interactions, and public policy.
Описание: This book examines under what scope conditions foreign policy actors adopt media logic. First, they lay out the general adaptation of media logic in the general debate of the UN General Assembly 1992-2010.
Автор: Kesra Nermend; Ma?gorzata ?atuszy?ska Название: Neuroeconomic and Behavioral Aspects of Decision Making ISBN: 3319629379 ISBN-13(EAN): 9783319629377 Издательство: Springer Рейтинг: Цена: 30745.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Part I: Theoretical Basis of Decision-Making-Interdisciplinary Approach.- Chapter 1: Neurobiology of Decision Making - Methodology in Decision-Making Research. Neuroanatomical and Neurobiochemical Fundamentals.- Chapter 2: Psychological Determinants of Decision-Making.- Chapter 3: Emotions in Decision-Making.- Chapter 4: Application of Neuroscience in Management.- Chapter 5: Neuroeconomics - Genesis and Essence.- Chapter 6: Measuring Economic Propensities.- Chapter 7: Convolutional Representation in Brain Simulation to Store and analyze Information about the Surrounding Environment for the needs of decision-making.- Part II: Behavioral Aspects of Economic Decision Making.- Chapter 8: Identification of Heuristics in the Process of Decision-Making on Financial Markets.- Chapter 9: The Impact of Behavioural Factors on Decisions Made by Individual Investors on the Capital Markets.- Chapter 10: Efficiency of Investment with the Use of Fundamental Power Aspects.- Chapter 11: Investors Decisions in the Light of Exploitable Predictable Irrationality Effect on Warsaw Stock Exchange. The Case of UEFA EURO 2012 and 2016.- Chapter 12: Behavioural Aspects of Performance Measurement Systems in Enterprises.- Chapter 13: The Impact of Behavioural Factors on the Decisive Usefulness of Accounting Information.- Chapter 14: The Selected Problems of Behavioural Accounting - the Issue of Intellectual Capital.- Chapter 15: The Impact of Information Usefulness of E-Commerce Services on Users Behaviors.- Chapter 16: System Dynamics Modeling in Behavioral Decision Making.- Chapter 17: Prediction of Decision Outcome via Observation of Brain Activity Signals During Decision Making Process.- Part III: Practical Issues - Case Studies.- Chapter 18: Validation of EEG as an Advertising Research Method - Relation between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Related to Political and Ideological Beliefs).- Chapter 19: Assessing Cerebral and Emotional Activity During the Purchase of Fruit and Vegetable Products in the Supermarkets.- Chapter 20: Using the Facereader Method to Detect Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality.- Chapter 21: The Implementation of Cognitive Neuroscience Techniques for Fatigue Evaluation in Participants of the Decision-Making Process.- Chapter 22: Cognitive Neuroscience Techniques in Examining the Effectiveness of Social Advertisements.- Chapter 23: Measuring the Impact of Intrusive Online Marketing Content on Consumer Choice with the Eye Tracking.- Chapter 24: Experimental Study of Color Contrast Influence in Internet Advertisements with Eye Tracker Usage.- Chapter 25: The Use of Experiment In Simulation of Debt of Local Government Units.- Chapter 26: Reflections on Research Process: Online Experiments on Allegro Platform.
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