Incremental Realism: Postwar American Fiction, Happiness, and Welfare-State Liberalism, Esteve Mary
Автор: Esteve Michel Название: Sherman: The Story of the M4 Tank in World War II ISBN: 1612007392 ISBN-13(EAN): 9781612007397 Издательство: Неизвестно Рейтинг: Цена: 6334.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fully illustrated, exceptionally detailed account of the development and deployment of the M4 Sherman in World War II.
Автор: Esteve Jean Название: The Winter Sun ISBN: 0615762093 ISBN-13(EAN): 9780615762098 Издательство: Неизвестно Цена: 1724.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Esteve Calzada Название: Show Me the Money! ISBN: 1472903021 ISBN-13(EAN): 9781472903020 Издательство: Bloomsbury Рейтинг: Цена: 2970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: * FIFA grossed over 2.3 billion from the 2010 World Cup in South Africa. * The Champions League generates UEFA more than 1 billion in annual revenue. * Sixty-five per cent of all the money spent on players in Ligue 1 in France for the 2012/13 season was spent by just one club - Paris Saint-German. * Real Madrid's revenues increased 7 per cent in 2011/12 to 512 million, the highest in the world of football for the eighth consecutive year.
The sums of money that bounce around elite football are staggering. Having revolutionised the sports marketing revenue streams for FC Barcelona, Esteve Calzada understands the numbers like no one before him.
How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes.
Full of real-world examples taken from his experiences at the frontlines, Esteve Calzada details how to get media presence, attract fans and generate revenue through the smart exploitation of facilities, sponsorships, television rights, players' image rights and the management of licensed products. This is a guide to sports marketing, but not a dry textbook. It is essential reading for sports marketers and sports marketing students, but fascinating to anyone interested in sport and the cascades of money in football.
The postwar US political imagination coalesced around a quintessential midcentury American trope: happiness. In Incremental Realism, Mary Esteve offers a bold, revisionist literary and cultural history of efforts undertaken by literary realists, public intellectuals, and policy activists to advance the value of public institutions and the claims of socioeconomic justice.
Esteve specifically focuses on era-defining authors of realist fiction--including Philip Roth, Gwendolyn Brooks, Patricia Highsmith, Paula Fox, Peter Taylor, and Mary McCarthy--who mobilized the trope of happiness to reinforce the crucial value of public institutions, such as the public library, and the importance of pursuing socioeconomic justice, as envisioned by the United Nations Universal Declaration of Human Rights and welfare-state liberals. In addition to embracing specific symbols of happiness, these writers also developed narrative modes--what Esteve calls "incremental realism"--that made justifiable the claims of disadvantaged Americans on the nation-state and promoted a small-canvas aesthetics of moderation. With this powerful demonstration of the way postwar literary fiction linked the era's familiar trope of happiness to political arguments about socioeconomic fairness and individual flourishing, Esteve enlarges our sense of the postwar liberal imagination and its attentiveness to better, possible worlds.
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