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Obsessed: Building a Brand People Love from Day One, Heyward Emily


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Цена: 2575.00р.
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Ориентировочная дата поставки: Август-начало Сентября

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Автор: Heyward Emily
Название:  Obsessed: Building a Brand People Love from Day One
ISBN: 9780593084311
Издательство: Random House (USA)
Классификация:
ISBN-10: 0593084314
Обложка/Формат: Hardcover
Страницы: 240
Вес: 0.36 кг.
Дата издания: 09.06.2020
Язык: English
Размер: 218 x 146 x 27
Читательская аудитория: General (us: trade)
Подзаголовок: Building a brand people love from day one
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Поставляется из: США
Описание: The 2020 Porchlight Marketing & Sales Book of the Year

The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.

Were in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But its not enough to have a great idea, or a cool logo.

Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of todays hottest new brands, showing you:

- How Casper was able to upend the mattress industry by building a beloved brand where none had existed before
- How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was designed to be deleted
- Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings.

Whether youre starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for todays customers.



The Country Bunny and the Little Gold Shoes 75th Anniversary Edition

Автор: Heyward Dubose
Название: The Country Bunny and the Little Gold Shoes 75th Anniversary Edition
ISBN: 0544251970 ISBN-13(EAN): 9780544251977
Издательство: Неизвестно
Цена: 2757.00 р.
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Описание:

The country bunny attains the exalted position of Easter Bunny in spite of her responsibilities as the mother of twenty-one children.

The electrical conductivity and ionization constants of organic compounds; a bibliography of the periodical literature from 1889 to 1910 inclusive, in

Автор: Scudder Heyward
Название: The electrical conductivity and ionization constants of organic compounds; a bibliography of the periodical literature from 1889 to 1910 inclusive, in
ISBN: 935389137X ISBN-13(EAN): 9789353891374
Издательство: Неизвестно
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Цена: 5363.00 р.
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Описание: This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the book is never forgotten we have represented this book in a print format as the same form as it was originally first published. Hence any marks or annotations seen are left intentionally to preserve its true nature.

Advanced Fitness Assessment and Exercise Prescription 8th Edition with Online Video

Автор: Gibson Ann, Wagner Dale, Heyward Vivian
Название: Advanced Fitness Assessment and Exercise Prescription 8th Edition with Online Video
ISBN: 1492561347 ISBN-13(EAN): 9781492561347
Издательство: Mare Nostrum (Eurospan)
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Цена: 17431.00 р.
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Описание: Advanced Fitness Assessment and Exercise Prescription, Eighth Edition With Online Video, provides a comprehensive approach to physical fitness appraisal and customized exercise prescription. The text synthesizes research and practice with concepts and theories from exercise physiology, kinesiology, measurement, psychology, and nutrition to clearly convey how assessments from physical fitness testing inform the design of individualized exercise programs.The eighth edition of Advanced Fitness Assessment and Exercise Prescription reflects the latest exercise testing and prescription guidelines from the American College of Sports Medicine (ACSM) as well as physical activity recommendations from the U.S. government and American Heart Association. It also takes into account recent ACSM guidelines for medical exam and exercise testing requirements to consider before beginning exercise programs. Additional updates to the eighth edition include the following:• Significant expansion of the online video clips, which now demonstrate nearly 75 fitness tests, including functional movement assessment and push-up and pull-up testing• New protocols and assessments for each of the five fitness components, from self-paced treadmill protocols for cardiorespiratory fitness to the Balance Error Scoring System (BESS) for assessment of balance• Updated blood pressure standards for hypertension• Expanded information on the use of technology to monitor physical activity, including wearable activity trackers and mobile apps• Updated information on the use of workspace design to promote physical activity and exercise• Extensive updates to the supporting research for the assessment and testing protocolsAdvanced Fitness Assessment and Exercise Prescription, Eighth Edition, is structured around five physical fitness components: cardiorespiratory endurance, muscular fitness (strength, endurance, and power), body composition, flexibility, and balance. The text begins with an overview of physical activity, health, and chronic disease, including a discussion of preliminary health screening and risk classification. It then leads into field and laboratory assessment and testing protocols, followed by prescription guidelines for designing exercise programs to improve each fitness component. Readers will find the latest information on maximal and submaximal graded exercise testing in healthy populations, as well as muscular fitness testing protocols and norms for children and adults.Each chapter begins with key questions to help readers focus on essential information. Sidebars lend practical insight to the content. Key points, review questions, and key terms reinforce concepts and summarize chapter content for better retention. An instructor guide, test package, chapter quizzes, and presentation package plus image bank provide tools for instructors to use for lecture preparation, creative content delivery, and class assessment. The online video clips, newly revised for the eighth edition, further aid student comprehension of the material and provide instructors an additional tool for classroom demonstration.Advanced Fitness Assessment and Exercise Prescription, Eighth Edition, truly bridges the gap between research and practice. Its unique scope, depth of coverage, and clearly outlined approach make it an invaluable resource for students and exercise science professionals who want to increase their knowledge, skill, and competence in assessing clients' fitness and designing individualized exercise programs.Earn continuing education credits/units! A continuing education course and exam that uses this book is also available. It may be purchased separately or as part of a package that includes all the course materials and exam.

Strategically Suited: Your Secret Edge to Grow Sales and Get New Clients

Автор: Heyward Lee
Название: Strategically Suited: Your Secret Edge to Grow Sales and Get New Clients
ISBN: 1683502434 ISBN-13(EAN): 9781683502432
Издательство: Неизвестно
Цена: 1786.00 р.
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Описание: What if the only thing standing between you and a more successful business is the right outfit?

Dubose Heyward: A Charleston Gentleman and the World of Porgy and Bess

Автор: Hutchisson James M.
Название: Dubose Heyward: A Charleston Gentleman and the World of Porgy and Bess
ISBN: 149681309X ISBN-13(EAN): 9781496813091
Издательство: Mare Nostrum (Eurospan)
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Цена: 3762.00 р.
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Описание: In 1924 DuBose Heyward (1885-1940) was a businessman absorbed in his Charleston heritage. One year later he was the world-famous author of Porgy, the first major southern novel to portray blacks without condescension. Just a decade later George Gershwin had transformed Heyward’s book into an opera that would become one of the most enduring masterworks of American music.As a young man Heyward was immersed in the Gullah culture of his city. Especially through his mother, a performer and interpreter of Gullah life in folktale and song, he discovered the gateway into the fascinating world he would immortalize in the characters of Porgy, Bess, Maria, and other denizens of Charleston’s Catfish Row. In this full-dress biography Heyward is seen for the first time as a southerner who overcame social restrictions to perceive humanity beyond the class and color lines. Drawing on nearly fifty years of private papers and on previously untapped personal correspondence, this book places Heyward in the social and cultural framework of his time and marks the power and empathy of his extraordinary achievement.Until now, Heyward’s role in the writing of George Gershwin’s acclaimed opera Porgy and Bess has remained almost unknown. He wrote the libretto singlehandedly, and nearly half the arias are by him. Long thought to have been merely an assistant to Gershwin, he actually was involved in most phases of the production. Although the opera eclipsed Heyward’s book, it was Gershwin’s foundation stone.Mainly known today as the author of Porgy, Heyward was a versatile artist equally at ease with verse, short fiction, novels, plays, and Hollywood screenwriting. He and his wife Dorothy helped to energize the nascent black theater movement in New York. A cofounder of the Poetry Society of South Carolina, the first regional poetry circle in America, Heyward became a vigorous promoter of southern writing that was to peak in the great southern literary renaissance.Pulled by tradition into a way of life he did not completely accept, he developed a growing social conscience through writing. He began as a social conservative but ended his life as a staunch progressive committed to the advancement of African Americans.

The Ben Jonson Encyclopedia (D. Heyward Brock)

Название: The Ben Jonson Encyclopedia (D. Heyward Brock)
ISBN: 0810890747 ISBN-13(EAN): 9780810890749
Издательство: Rowman & Littlefield Publishers
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Цена: 31258.00 р.
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Описание: Friend and rival of Shakespeare, Ben Jonson was one of the most learned and interesting men of his age. Throughout his fascinating life, he served not only as a bricklayer but also a soldier, an adventurer, an actor, a poet, and a playwright. The breadth of his experiences, acquaintances, friends, and enemies was legendary, and his literary canon is equally as diverse. The Ben Jonson Encyclopedia covers in detail the works, life, and times of this seminal figure of the English Renaissance. The cross-referenced entries include summaries of all Jonson's plays, masques, and entertainments, as well as sketches of Jonson's friends, enemies, patrons, disciples, actors, and fellow writers. In addition, the book identifies historical figures, mythological characters, and classical authors, as well as Jonson's contemporaries and London place names mentioned in the works. Individuals who danced or participated in the masques and entertainments or tournaments for which Jonson wrote speeches are noted, as are the main actors known to have acted in the plays. All major scholars--from Jonson's own day until the twenty-first century--who have commented on Jonson or his works are also included. An extensive bibliography completes this invaluable scholarly reference tool. Because of Jonson's centrality to--and influence in and beyond--his age, this encyclopedia provides a dynamic, unparalleled vision of the English Renaissance literary scene. Capturing the depth and breadth of Jonson's understanding of early Modern England, The Ben Jonson Encyclopedia will be especially useful for students, librarians, and academics interested in the literary and cultural scene from 1500 to 1650.


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