Rambourg Future Luxe: What`s Ahead for the Business of Luxury 9781773271262

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Автор: Rambourg
Название: Future Luxe: What`s Ahead for the Business of Luxury
ISBN: 9781773271262
Издательство: Figure 1 Publishing
Классификация:

Мода и текстиль: дизайн

Международная экономика

Международные торгово-промышленные отношения

Торговля и маркетинг

Отрасли обрабатывающей промышленности

Отрасли сферы обращения

ISBN-10: 1773271261
Обложка/Формат: Hardcover
Страницы: 240
Вес: 0.45 кг.
Дата издания: 22.09.2020
Язык: English
Размер: 231 x 152 x 25
Рейтинг:
Поставляется из: Англии
Описание: In Future Luxe: Whats Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in womens spending power around the world will fuel continued growth in the industry--but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing wont cut it--brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.

Future Luxe: What`s Ahead for the Business of Luxury, Rambourg