Burgundy, Bordeaux, Champagne. The names of these and other French regions bring to mind time-honored winemaking practices. Yet the link between wine and place, in French known as terroir, was not a given. In The Sober Revolution, Joseph Bohling inverts our understanding of French wine history by revealing a modern connection between wine and place, one with profound ties to such diverse and sometimes unlikely issues as alcoholism, drunk driving, regional tourism, Algeria’s independence from French rule, and integration into the European Economic Community.
In the 1930s, cheap, mass-produced wines from the Languedoc region of southern France and French Algeria dominated French markets. Artisanal wine producers, worried about the impact of these "inferior" products on the reputation of their wines, created a system of regional appellation labeling to reform the industry in their favor by linking quality to the place of origin. At the same time, the loss of Algeria, once the world’s largest wine exporter, forced the industry to rethink wine production. Over several decades, appellation producers were joined by technocrats, public health activists, tourism boosters, and other dynamic economic actors who blamed cheap industrial wine for hindering efforts to modernize France.
Today, scholars, food activists, and wine enthusiasts see the appellation system as a counterweight to globalization and industrial food. But, as The Sober Revolution reveals, French efforts to localize wine and integrate into global markets were not antagonistic but instead mutually dependent. The time-honored winemaking practices that we associate with a pastoral vision of traditional France were in fact a strategy deployed by the wine industry to meet the challenges and opportunities of the post-1945 international economy. France’s luxury wine producers were more market savvy than we realize.
Автор: Food Lonely Planet Название: Wine Trails - Australia & New Zealand ISBN: 1787017699 ISBN-13(EAN): 9781787017696 Издательство: Lonely Planet Рейтинг: Цена: 2375.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Following the success of Wine Trails, we now bring you 40 perfect weekends in Australia and New Zealand wine country, introducing vineyards in regions including the Clare Valley, Margaret River, Hawkes Bay, Tamar Valley and Marlborough, as well as celebrating secret gems off the beaten path.
Автор: Cavicchi Alessio, Santini Cristina Название: Food and Wine Events in Europe: A Stakeholder Approach ISBN: 0415827817 ISBN-13(EAN): 9780415827812 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand.
This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results.
Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.
Автор: Food Lonely Planet Название: Wine Trails - USA & Canada ISBN: 1787017702 ISBN-13(EAN): 9781787017702 Издательство: Lonely Planet Рейтинг: Цена: 2375.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Following the success of Wine Trails, we now bring you 40 perfect weekends in North American wine country, introducing vineyards in regions including Sonoma, Walla Walla, Finger Lakes, Texas Hill Country and Okanagan, as well as celebrating secret gems off the beaten path.
Описание: This two-volume collection analyses the evolution of wine production in European regions across the nineteenth and twentieth centuries. This second volume looks closely at wine markets and trade, also examining the role of institutions and quality regulation.
Автор: Susan Rose Название: The Wine Trade in Medieval Europe 1000-1500 ISBN: 1623562236 ISBN-13(EAN): 9781623562236 Издательство: Bloomsbury Academic Рейтинг: Цена: 5384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Wine has held its place for centuries at the heart of social and cultural life in western Europe. This book explains how and why this came about, providing a thematic history of wine and the wine trade in Europe in the middle ages from c.1000 to c.1500. Wine was one of the earliest commodities to be traded across the whole of western Europe and through the examination of its production, distribution and consumption, Susan Rose here provides telling insights into the culltural, social and religious history of Europe at the time.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
