Название: Managing and marketing tourist destinations ISBN: 0415991714 ISBN-13(EAN): 9780415991711 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Автор: A K Bhatia Название: The Role of TRAVEL AGENT in Managing Tourist Product ISBN: 9386245752 ISBN-13(EAN): 9789386245755 Издательство: Gazelle Book Services Рейтинг: Цена: 2143.00 р. Наличие на складе: Поставка под заказ.
Описание: Retail travel agents are the most important travel intermediaries. Agents act as sales outlets for suppliers and wholesalers from whom they receive commission for any sales made. They also act as travel counsellors, advising people as to when, where, and how to travel; as salespersons actively selling travel; and as assistants, making reservations in response to customer requests. The scope and functions of a modern travel agency has increased manifold over the years. The present book The Role of Travel Agent in Managing Tourist Product explains the various concepts and operations of a travel agency in a systematic manner and makes it easier for not only students of tourism management, but also working professionals to comprehend the subject. Since customer relations is the key to the success of travel agency business, this book explains the need for understanding and retaining the customers, as it is easier to retain loyal customers than to make new ones. This book contains some additional features including Glossary of Travel Agency and Airlines Terms, Hospitality Industry Terms, Travel Trade Publications, International Tourism Periodicals, Travel Industry Journals, Education and Training in Travel and Tourism, International Organisations, Travel Related Publications of International Organisations, and Comprehensive Bibliography. Throughout the book, the approach has been to explain the concepts in a simple and exhaustive manner. The main objective of the book is to provide valuable source material on the complex subject of travel agency business to graduate as well as post-graduate and management students of travel and tourism, travel agencies, airlines and others engaged in the business of travel and tourism.
Автор: Larry Dwyer; Renata Tomljenovi?; Sanda ?orak Название: Evolution of Destination Planning and Strategy ISBN: 3319422456 ISBN-13(EAN): 9783319422459 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.
The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
Название: Tourism destination evolution ISBN: 1472453999 ISBN-13(EAN): 9781472453990 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Outlining the need for fresh perspectives on change in tourism, this book offers a theoretical overview and empirical examples of the potential synergies of applying evolutionary economic geography (EEG) concepts in tourism research.
Автор: Kozak Metin, Gnoth Juergen Название: Advances in Tourism Destination Marketing: Managing Networks ISBN: 1138880620 ISBN-13(EAN): 9781138880627 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing.
Автор: Peterson Donald Название: Emerging Trends in Tourist Destination Management ISBN: 1682851273 ISBN-13(EAN): 9781682851272 Издательство: Неизвестно Цена: 24140.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism is one of the most rapidly progressing sectors of economies across the globe. Thus, research in this area has expanded beyond traditional approach. This extensive book comprises the diverse aspects of tourism and destination management such as tourism supporting infrastructure, tourism policies, strategies for tourism development, information, promotion, communication in tourism, ecotourism, etc. The case studies presented in this book will serve as a resource guide to a broad spectrum of readers. Students and professionals will benefit alike from this book.
Описание: Bringing together leading writers from a wide range of disciplines, this book explores the tourism history and heritage of the Lake District and its construction as a cultural landscape from the mid eighteenth century to the present day It critically analyses the relationships between history, heritage, landscape.
Автор: Nazmi Kozak; Metin Kozak Название: Tourist Destination Management ISBN: 3030169804 ISBN-13(EAN): 9783030169800 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Название: Advances in tourism destination marketing ISBN: 0415492386 ISBN-13(EAN): 9780415492386 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing.
Автор: Cox Название: Destination Dixie ISBN: 0813060265 ISBN-13(EAN): 9780813060262 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Once upon a time, it was impossible to drive through the South without coming across signs to ""See Rock City"" or similar tourist attractions. From battlegrounds to birthplaces, and sites in between, heritage tourism has always been part of how the South attracts visitors and defines itself, yet such sites are often understudied in the scholarly literature.As the contributors to this volume make clear, the narrative of southern history told at these sites is often complicated by race, influenced by local politics, and shaped by competing memories. Included are essays on the meanings of New Orleans cemeteries; Stone Mountain, Georgia; historic Charleston, South Carolina; Yorktown National Battlefield; Selma, Alabama, as locus of the civil rights movement; and the homes of Mark Twain, Margaret Mitchell, and other notables.Destination Dixie reveals that heritage tourism in the South is about more than just marketing destinations and filling hotel rooms; it cuts to the heart of how southerners seek to shape their identity and image for a broader touring public now often made up of northerners and southerners alike.
Автор: Peterson Donald Название: Tourism Development and Destination Management ISBN: 1632405652 ISBN-13(EAN): 9781632405654 Издательство: Неизвестно Цена: 23166.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism falls under the service industry and refers to the practice of travelling for pleasure. It is a rapidly growing industry and plays a significant role in the economy of a country. It involves stimulating interest, entertaining and accommodating tourists from all over the world. International tourism brings in foreign exchange and good reputation for a country. Destination management is an important part of tourism and includes business permits, zoning controls, business association initiatives and land use planning. This book covers in detail some existent theories and innovative concepts revolving around tourism development and destination management. It is a vital tool for all researching and studying this field. The extensive content of this book provides the readers with a thorough understanding of the subject. Different approaches, evaluations and advanced studies have been included in this text. It picks up individual branches and explains their need and contribution in the context of a growing economy. This book is a resource guide for experts as well as students.
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