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Presidential campaigns in the age of social media, Benoit, William L. Glantz, Mark J.


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Автор: Benoit, William L. Glantz, Mark J.
Название:  Presidential campaigns in the age of social media
ISBN: 9781433168222
Издательство: Peter Lang
Классификация:



ISBN-10: 1433168227
Обложка/Формат: Hardcover
Страницы: 178
Вес: 0.33 кг.
Дата издания: 17.12.2019
Язык: English
Издание: New ed
Иллюстрации: 51 illustrations, unspecified; 51 illustrations, unspecified
Размер: 155 x 229 x 17
Читательская аудитория: Professional & vocational
Ключевые слова: Central government policies,Elections & referenda,Political leaders & leadership, POLITICAL SCIENCE / Political Process / Elections,POLITICAL SCIENCE / American Government / Executive Branch,BUSINESS & ECONOMICS / Government & Business,BUSINESS & ECONOMI
Подзаголовок: Clinton and trump
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Поставляется из: Англии
Описание:

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.


Дополнительное описание:

Preface – Introduction – Methods and Procedures – Candidacy Announcement Speeches – Primary Television Spots – Primary Debates – Primary Social Media – Primary TV Talk Shows – Nomination Acceptance Addresses – General Television Spots – General Debates



Presidential Campaigns in Latin America

Автор: Boas
Название: Presidential Campaigns in Latin America
ISBN: 1107131146 ISBN-13(EAN): 9781107131149
Издательство: Cambridge Academ
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Цена: 14256.00 р.
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Описание: Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in future.

Chanel: The Karl Lagerfeld Campaigns

Автор: Mauries Patrick
Название: Chanel: The Karl Lagerfeld Campaigns
ISBN: 1419732846 ISBN-13(EAN): 9781419732843
Издательство: Abrams
Цена: 13794.00 р.
Наличие на складе: Нет в наличии.

Описание: When Karl Lagerfeld was appointed to the helm of the then-sleepy fashion house Chanel in 1983, he set out to radically reinvent its image--not only through bold collections, but also by shooting the house's campaigns himself. Lagerfeld's photographs breathed life into the brand. Now, his campaigns span the house's collections--luxurious haute couture, ready-to-wear, cruise, accessories--and have established Lagerfeld as a sought-after fashion photographer. Organized chronologically, Chanel: The Karl Lagerfeld Campaigns includes a carefully curated selection of photographs that showcase hundreds of spectacular clothes worn by the top fashion models and personalities of each era. Women including Christy Turlington, Linda Evangelista, and Kate Moss are photographed in glamorous locations such as Coco Chanel's Paris apartment, the French Riviera, and Rodeo Drive. Filled with more than 600 photographs, plus an essay by fashion writer Patrick Mauri s, the book offers an unrivaled overview of the house of Chanel as seen through the eyes--and lens--of Karl Lagerfeld himself.

Polls, Expectations, and Elections: TV News Making in U.S. Presidential Campaigns

Автор: Craig Richard
Название: Polls, Expectations, and Elections: TV News Making in U.S. Presidential Campaigns
ISBN: 0739191497 ISBN-13(EAN): 9780739191491
Издательство: Неизвестно
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Цена: 32646.00 р.
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Описание: This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they`re leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such "expectation setting" has increased dramatically over time.

Talk Show Campaigns: Presidential Candidates on Daytime and Late Night Television

Автор: Parkin Michael
Название: Talk Show Campaigns: Presidential Candidates on Daytime and Late Night Television
ISBN: 0415823366 ISBN-13(EAN): 9780415823364
Издательство: Taylor&Francis
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Цена: 21437.00 р.
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Описание:

Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.  In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate--from long shot primary contender to major party nominee--hitting the talk show circuit at some point during the campaign. 

This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns.  The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations.  The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting.  Talk Show Campaigns shows that this is more than a gimmick--it's a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.

Us Presidential Elections and Foreign Policy: Candidates, Campaigns, and Global Politics from FDR to Bill Clinton

Автор: Johnstone Andrew, Priest Andrew
Название: Us Presidential Elections and Foreign Policy: Candidates, Campaigns, and Global Politics from FDR to Bill Clinton
ISBN: 0813169054 ISBN-13(EAN): 9780813169057
Издательство: Marston Book Services
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Цена: 7128.00 р.
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Описание: There is little written about the importance of foreign policy in US presidential elections or the impact of electoral issues on the formation of foreign policy. In US Presidential Elections and Foreign Policy, a team of international scholars examines how the relationship between foreign policy and electoral politics evolved through the latter half of the twentieth century.

Polls, Expectations, and Elections: TV News Making in U.S. Presidential Campaigns

Автор: Craig Richard
Название: Polls, Expectations, and Elections: TV News Making in U.S. Presidential Campaigns
ISBN: 1498506283 ISBN-13(EAN): 9781498506281
Издательство: Bloomsbury
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Цена: 7425.00 р.
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Описание: This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they`re leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such "expectation setting" has increased dramatically over time.

Influence of polls on television news coverage of presidential campaigns

Автор: Fitzgerald, Vincent M.
Название: Influence of polls on television news coverage of presidential campaigns
ISBN: 1498542328 ISBN-13(EAN): 9781498542326
Издательство: Неизвестно
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Цена: 26898.00 р.
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Описание: This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates` policy positions over that time.

Presidential Campaigns in Latin America

Автор: Boas Taylor C.
Название: Presidential Campaigns in Latin America
ISBN: 1107578892 ISBN-13(EAN): 9781107578890
Издательство: Cambridge Academ
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Цена: 5069.00 р.
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Описание: Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in future.

The Leading Orators of Twenty-Five Campaigns from the First Presidential Canvass to the Present Time

Автор: Roberts William C.
Название: The Leading Orators of Twenty-Five Campaigns from the First Presidential Canvass to the Present Time
ISBN: 3337813828 ISBN-13(EAN): 9783337813826
Издательство: Неизвестно
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Цена: 5156.00 р.
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Описание: The Leading Orators of Twenty-Five Campaigns from the First Presidential Canvass to the Present Time - Vol. 1 is an unchanged, high-quality reprint of the original edition of 1884. Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres. As a publisher we focus on the preservation of historical literature. Many works of historical writers and scientists are available today as antiques only. Hansebooks newly publishes these books and contributes to the preservation of literature which has become rare and historical knowledge for the future.

Presidential Sweepstakes: The Story of Political Conventions and Campaigns

Автор: Stoddard Henry Luther
Название: Presidential Sweepstakes: The Story of Political Conventions and Campaigns
ISBN: 1258313898 ISBN-13(EAN): 9781258313890
Издательство: Неизвестно
Цена: 6060.00 р.
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Автор: Steger, Wayne
Название: Political Parties and Presidential Nomination Campaigns
ISBN: 0367177986 ISBN-13(EAN): 9780367177980
Издательство: Taylor&Francis
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Цена: 4592.00 р.
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Автор: Steger, Wayne
Название: Political Parties and Presidential Nomination Campaigns
ISBN: 0367177927 ISBN-13(EAN): 9780367177928
Издательство: Taylor&Francis
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Цена: 16843.00 р.
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