The ultimate goal of the FasTrack Process is to provide a business solution that will maximize a company's success in global markets by streamlining its global expansion process and exponentially growing its sales and profits while reducing overall costs. The FasTrack Export Step-by-Step Process is being developed as a series of seven volumes. Each volume addresses one of phases in the FasTrack Process.
The Phase 3 volume will assist in defining the companywide export implementation processes and policies, building the companywide export teams and expertise, and selecting outside export service organizations. The company's export team will initiate the process of obtaining the required approvals and certifications for the target markets, internationalizing the company's materials and communications, planning participation in export promotion events, developing first-contact promotional methods and materials, and developing effective responses to buyer inquiries.
The ultimate goal of the FasTrack Process is to provide a business solution that will maximize a company's success in global markets by streamlining its global expansion process and exponentially growing its sales and profits while reducing overall costs. The FasTrack Export Step-by-Step Process is available in a series of seven volumes. Each volume addresses one of phases in the FasTrack Process. The Phase 2 volume will assist in selecting the company's highest potential export products and developing a synergistic export promotion organization and resource network. A major task in this phase will be identifying, selecting, and prioritizing the company's highest potential target markets. Other tasks include determining the most appropriate market entry method for each target market, selecting the customer segments to be served in each market, determining the distribution channels to be used in each market, and determining the positioning of the products that will be offered in the markets. Export plans will be finalized for each targeted market and the rest-of-world market.
The ultimate goal of the FasTrack Process is to provide a business solution that will maximize a company's success in global markets by streamlining its global expansion process and exponentially growing its sales and profits while reducing overall costs. The FasTrack Export Step-by-Step Process is available in a series of seven volumes. Each volume addresses one of phases in the FasTrack Process. The Phase 1 volume will assist in defining the FasTrack Process, explaining the differences between a global and a globalized company, and providing guidance in organizing or reorganizing your company's market expansion program. The company will benchmark its company against a series of best-practice standards and define the expected outcomes of its successful export market expansion program. This volume is the first phase of a seven phase process.
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