Media industry studies, Herbert, Daniel Lotz, Amanda D. Punathambekar, Aswin
Автор: Morris Название: The Handbook of Journal Publishing ISBN: 1107653606 ISBN-13(EAN): 9781107653603 Издательство: Cambridge Academ Рейтинг: Цена: 7817.00 р. Наличие на складе: Есть (1 шт.) Описание: The Handbook of Journal Publishing is an up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print. It is a basic reference source for publishers, librarians and scholars dealing with such issues as copyright, business models, scholarly communication and intellectual property.
Автор: Jim Rogers Название: The Death and Life of the Music Industry in the Digital Age ISBN: 1780931603 ISBN-13(EAN): 9781780931609 Издательство: Bloomsbury Academic Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Death and Life of the Music Industry in the Digital Age challenges the conventional wisdom that the internet is 'killing' the music industry. While technological innovations (primarily in the form of peer-to-peer file-sharing) have evolved to threaten the economic health of major transnational music companies, Rogers illustrates how those same companies have themselves formulated highly innovative response strategies to negate the harmful effects of the internet. In short, it documents how the radical transformative potential of the internet is being suppressed by legal and organisational innovations. Grounded in a social shaping perspective, The Death and Life of the Music Industry in the Digital Age contends that the internet has not altered pre-existing power relations in the music industry where a small handful of very large corporations have long since established an oligopolistic dominance. Furthermore, the book contends that widespread acceptance of the idea that online piracy is rampant, and music largely 'free' actually helps these major music companies in their quest to bolster their power. In doing this, the study serves to deflate much of the transformative hype and digital 'deliria' that has accompanied the internet's evolution as a medium for mass communication.
During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Автор: Mould David H. Название: Postcards from Stanland: Journeys in Central Asia ISBN: 0821421778 ISBN-13(EAN): 9780821421772 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3129.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Central Asia has long stood at the crossroads of history. It was the staging ground for the armies of the Mongol Empire, for the nineteenth-century struggle between the Russian and British empires, and for the NATO campaign in Afghanistan. Today, multinationals and nations compete for the oil and gas reserves of the Caspian Sea and for control of the pipelines. Yet “Stanland” is still, to many, a terra incognita, a geographical blank.
Beginning in the mid-1990s, academic and journalist David Mould’s career took him to the region on Fulbright Fellowships and contracts as a media trainer and consultant for UNESCO and USAID, among others. In Postcards from Stanland, he takes readers along with him on his encounters with the people, landscapes, and customs of the diverse countries—Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan—he came to love. He talks with teachers, students, politicians, environmental activists, bloggers, cab drivers, merchants, Peace Corps volunteers, and more.
Until now, few books for a nonspecialist readership have been written on the region, and while Mould brings his own considerable expertise to bear on his account—for example, he is one of the few scholars to have conducted research on post-Soviet media in the region—the book is above all a tapestry of place and a valuable contribution to our understanding of the post-Soviet world.
Автор: Des Freedman, Jonathan Obar, Cheryl Martens, Robert W. McChesney Название: Strategies for Media Reform: International Perspectives ISBN: 082327165X ISBN-13(EAN): 9780823271658 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4891.00 р. Наличие на складе: Нет в наличии.
Описание:
Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform? Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.
Автор: Jim Rogers Название: The Death and Life of the Music Industry in the Digital Age ISBN: 1623560012 ISBN-13(EAN): 9781623560010 Издательство: Bloomsbury Academic Рейтинг: Цена: 4434.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Death and Life of the Music Industry in the Digital Age challenges the conventional wisdom that the internet is 'killing' the music industry. While technological innovations (primarily in the form of peer-to-peer file-sharing) have evolved to threaten the economic health of major transnational music companies, Rogers illustrates how those same companies have themselves formulated highly innovative response strategies to negate the harmful effects of the internet. In short, it documents how the radical transformative potential of the internet is being suppressed by legal and organisational innovations. Grounded in a social shaping perspective, TheDeath and Life of the Music Industry in the Digital Age contends that the internet has not altered pre-existing power relations in the music industry where a small handful of very large corporations have long since established an oligopolistic dominance. Furthermore, the book contends that widespread acceptance of the idea that online piracy is rampant, and music largely 'free' actually helps these major music companies in their quest to bolster their power. In doing this, the study serves to deflate much of the transformative hype and digital 'deliria' that has accompanied the internet's evolution as a medium for mass communication.
Автор: Greco Albert N Название: Book Publishing Industry ISBN: 0415887240 ISBN-13(EAN): 9780415887243 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur every day in the publishing industry.
Название: Journalism and Media Convergence ISBN: 3110302888 ISBN-13(EAN): 9783110302882 Издательство: Walter de Gruyter Рейтинг: Цена: 16727.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Die gesellschaftliche Konstitution der Wirklichkeit erfolgt mittlerweile fast ausnahmslos durch Medien, die im Zuge der Digitalisierung interaktiv und multimedial geworden sind. Durch die Digitalisierung verschwimmen und verschwinden die Grenzen zwischen ehemals getrennten Medien, Kommunikations-, Produktions- und Verbreitungsformen. Die Folge sind tiefgreifende Veranderungen der wirtschaftlichen Grundlagen der Medien sowie eine Neubestimmung der Charakteristika der Mediengattungen und ihrer Abgrenzung voneinander, kurz ein medialer Umbruch wie zuletzt zu Gutenbergs Zeiten.Ziel der interdisziplinaren Schriftenreihe Medienkonvergenz/Media Convergence ist es, die Auswirkungen der Digitalisierung auf die bisherigen Medien, Kommunikationsformen, Bildungsinstitutionen, Medienmarkte und das Mediennutzungsverhalten der Bevolkerung zu untersuchen, die Veranderungsprozesse im sozialen, kulturellen, politischen, aber auch im okonomischen und rechtlichen Bereich herauszustellen, um neue kulturelle Potentiale und kreative Moglichkeiten kritisch zu erfassen und wissenschaftlich aufzuarbeiten.
Автор: Meyers Cynthia B Название: Word from Our Sponsor ISBN: 0823253708 ISBN-13(EAN): 9780823253708 Издательство: Wiley EDC Рейтинг: Цена: 16302.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
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