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Haptic Sensation and Consumer Behaviour, Margot Racat, Sonia Capelli


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Автор: Margot Racat, Sonia Capelli   (Марго Ракат)
Название:  Haptic Sensation and Consumer Behaviour
Перевод названия: Марго Ракат: Тактильные ощущения и потребительское поведение
ISBN: 9783030369217
Издательство: Springer
Классификация:

ISBN-10: 3030369218
Обложка/Формат: Hardcover
Страницы: 125
Вес: 0.33 кг.
Дата издания: 07.01.2020
Язык: English
Издание: 1st ed. 2020
Иллюстрации: Xix, 125 p.
Размер: 210 x 148 x 10
Читательская аудитория: Professional & vocational
Подзаголовок: The influence of tactile stimulation in physical and online environments
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book offers an overview of haptic sensation and its influence on consumers’ behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical understanding of the importance of consumers’ senses to the processing of brands, products and advertising information. Since the development of the internet, however, there have been questions as to how markets and consumers can reach out to products in different environments. Recent advances in technologies allow sensations to render or stimulate physical sensations similar to the handling of the same product. These emerging possibilities question the way consumers are and will be able to feel a product according to the reality it relies on. The book begins by defining and discussing haptic consumption, before introducing the challenge of appealing to consumers’ senses in the digital age and examining how marketing managers have overcome this tangible barrier to date. The authors go on to further investigate the role of interfaces in rendering tactile sensations, with a particular focus on technological innovations. Finally, the book presents the authors’ original research in the field and offers a prospective vision of consumption for the coming years.
Дополнительное описание: Chapter 1: Introduction to the world of haptic sensations.- Chapter 2: Touching without touching: The paradox of the digital age.- Chapter 3: When interfaces make it real.- Chapter 4: The future of consumption in a haptic-based world.



Women as Wartime Rapists: Beyond Sensation and Stereotyping

Автор: Sjoberg Laura
Название: Women as Wartime Rapists: Beyond Sensation and Stereotyping
ISBN: 0814771408 ISBN-13(EAN): 9780814771402
Издательство: Mare Nostrum (Eurospan)
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Цена: 4514.00 р.
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Описание: Women as Wartime Rapists reveals the stories of female perpetrators of sexual violence and their place in wartime conflict, legal policy, and the punishment of sexual violence. Very few women are wartime rapists. Very few women issue commands to commit sexual violence. Very few women play a role in making war plans that feature the intentional sexual violation of other women. This book is about those very few women. More broadly, Laura Sjoberg asks, what do the actions and perceptions of female perpetrators of sexual violence reveal about our broader conceptions of war, violence, sexual assault, and gender?
This book explores specific historical case studies, such as Nazi Germany, Serbia, the contemporary case of ISIS, and others, to understand how and why women participate in rape during war and conflict. Sjoberg examines the contrast between the visibility of female victims and the invisibility of female perpetrators, as well as the distinction between rape and genocidal rape, which is used as a weapon against a particular ethnic or national group. Further, she explores women's engagement with genocidal rape and how some orchestrated the ethnic cleansing of entire regions. A provocative approach to a sensationalized topic, Women as Wartime Rapists offers important insights into not only the topic of female perpetrators of wartime sexual violence, but to larger notions of gender and violence with crucial cultural, legal, and political implications.

Young consumer behaviour

Автор: Gbadamosi, Ayantunji
Название: Young consumer behaviour
ISBN: 0415790093 ISBN-13(EAN): 9780415790093
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Описание:

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.

Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.

Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

Автор: Hartley Kate
Название: Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
ISBN: 0749486503 ISBN-13(EAN): 9780749486501
Издательство: Неизвестно
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Цена: 8401.00 р.
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Описание: Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.

Consumer Profiles (Rle Consumer Behaviour): An Introduction to Psychographics

Автор: Gunter Barrie, Furnham Adrian
Название: Consumer Profiles (Rle Consumer Behaviour): An Introduction to Psychographics
ISBN: 1138832464 ISBN-13(EAN): 9781138832466
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Celebrity fans and their consumer behaviour

Автор: Wohlfeil, Markus
Название: Celebrity fans and their consumer behaviour
ISBN: 081538727X ISBN-13(EAN): 9780815387275
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday culture and market economy, and the focus of increasing study. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity and what this parasocial fan relationship means in their life. Based on an in-depth insider study of a consumer’s fan relationship with a film actress, the book provides unique insights into the celebrity-fan relationship, revealing the meaning it has for the consumer in everyday life, and how it evolves and expresses itself over time. While this book is primarily located within the field of consumer research, fandom and celebrity are of interest to a variety of academic disciplines. It will appeal to an interdisciplinary audience from marketing and consumer research, film studies, media studies, cultural studies, and sociology.

Women as Wartime Rapists: Beyond Sensation and Stereotyping

Автор: Sjoberg Laura
Название: Women as Wartime Rapists: Beyond Sensation and Stereotyping
ISBN: 0814729274 ISBN-13(EAN): 9780814729274
Издательство: Mare Nostrum (Eurospan)
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Цена: 11161.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Women as Wartime Rapists reveals the stories of female perpetrators of sexual violence and their place in wartime conflict, legal policy, and the punishment of sexual violence. Very few women are wartime rapists. Very few women issue commands to commit sexual violence. Very few women play a role in making war plans that feature the intentional sexual violation of other women. This book is about those very few women. More broadly, Laura Sjoberg asks, what do the actions and perceptions of female perpetrators of sexual violence reveal about our broader conceptions of war, violence, sexual assault, and gender?
This book explores specific historical case studies, such as Nazi Germany, Serbia, the contemporary case of ISIS, and others, to understand how and why women participate in rape during war and conflict. Sjoberg examines the contrast between the visibility of female victims and the invisibility of female perpetrators, as well as the distinction between rape and genocidal rape, which is used as a weapon against a particular ethnic or national group. Further, she explores women's engagement with genocidal rape and how some orchestrated the ethnic cleansing of entire regions. A provocative approach to a sensationalized topic, Women as Wartime Rapists offers important insights into not only the topic of female perpetrators of wartime sexual violence, but to larger notions of gender and violence with crucial cultural, legal, and political implications.

Responsible citizens and sustainable consumer behaviour

Автор: Lanzini, Pietro
Название: Responsible citizens and sustainable consumer behaviour
ISBN: 1138302775 ISBN-13(EAN): 9781138302778
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание:

There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors.

Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated.

This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.

Consumer Education (RLE Consumer Behaviour)

Автор: Giordan
Название: Consumer Education (RLE Consumer Behaviour)
ISBN: 1138839140 ISBN-13(EAN): 9781138839144
Издательство: Taylor&Francis
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Цена: 16843.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the book in class. Although based on the UK experience, it contains many references to global consumerism.


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