Описание: This multi-disciplinary volume presents information on the state-of-the-art in sustainable energy technologies key to tackling the world`s energy challenges and achieving environmentally benign solutions.
Автор: Ibrahim Dincer; Adnan Midilli; Haydar Kucuk Название: Progress in Sustainable Energy Technologies Vol II ISBN: 331907976X ISBN-13(EAN): 9783319079769 Издательство: Springer Рейтинг: Цена: 23508.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This multi-disciplinary volume presents information on the state-of-the-art in the sustainable development technologies and tactics.
Автор: S. Umit Kucuk Название: Brand Hate ISBN: 3030131092 ISBN-13(EAN): 9783030131098 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.
Автор: Ibrahim Dincer; Adnan Midilli; Haydar Kucuk Название: Progress in Exergy, Energy, and the Environment ISBN: 3319046802 ISBN-13(EAN): 9783319046808 Издательство: Springer Рейтинг: Цена: 36570.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume examines exergy, energy and the environment in the context of energy systems and applications. It also considers their role in minimizing and/or eliminating environmental impacts and providing for sustainable development.
Описание: This multi-disciplinary volume presents information on the state-of-the-art in sustainable energy technologies key to tackling the world`s energy challenges and achieving environmentally benign solutions.
Описание: The Cosmopolitan and Practical Science of Seventeenth- and Eighteenth-Century Istanbul
Автор: Ayse Kucuk Yilmaz; Triant G. Flouris Название: Values, Ergonomics and Risk Management in Aviation Business Strategy ISBN: 9811510059 ISBN-13(EAN): 9789811510052 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the successful integration of values, ergonomy and risk management to achieve corporate strategic goals. Companies are starting to focus on risk management and corporate sustainability, but also value-based approaches in order to stay competitive. Although constantly emerging techniques are making this task easier, managing ergonomic based risks remain a challenge. The book largely focuses on values, ergonomy and risk management in the context of aviation business strategy. Offering insights into the principles of successful aviation business management using a value-based approach, it is a valuable resource for academics and postgraduate students as well as professionals in the aviation industry.
Автор: S. Umit Kucuk Название: Brand Hate ISBN: 3030003795 ISBN-13(EAN): 9783030003791 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.
Автор: Gabriele Tonni; Waldo Sepulveda; Amy E. Wong Название: Prenatal Diagnosis of Orofacial Malformations ISBN: 3319325140 ISBN-13(EAN): 9783319325149 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Поставка под заказ.
Описание: The malformations considered include cleft lip, cleft lip and palate, ocular malformations, abnormalities associated with fetal aneuploidy, and tumors.
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