The Future of Audiences, Ranjana Das; Brita Ytre-Arne
Автор: Mark Garrett Cooper and John Marx Название: Media U: How the Need to Win Audiences Has Shaped Higher Education ISBN: 0231186371 ISBN-13(EAN): 9780231186377 Издательство: Wiley Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.
Автор: Nadler Anthony Название: Making the News Popular: Mobilizing U.S. News Audiences ISBN: 0252081633 ISBN-13(EAN): 9780252081637 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3762.00 р. Наличие на складе: Нет в наличии.
Описание: The professional judgment of gatekeepers defined the American news agenda for decades. Making the News Popular examines how subsequent events brought on a post-professional period that opened the door for imagining that consumer preferences should drive news production--and unleashed both crisis and opportunity on journalistic institutions.
Anthony Nadler charts a paradigm shift, from market research's reach into the editorial suite in the 1970s through contemporary experiments in collaborative filtering and social news sites like Reddit and Digg. As Nadler shows, the transition was and is a rocky one. It also goes back much further than many experts suppose. Idealized visions of demand-driven news face obstacles with each iteration. Furthermore, the post-professional philosophy fails to recognize how organizations mobilize interest in news and public life. Nadler argues that this civic function of news organizations has been neglected in debates on the future of journalism. Only with a critical grasp of news outlets' role in stirring broad interest in democratic life, he says, might journalism's digital crisis push us toward building a more robust and democratic news media.
Wide-ranging and original, Making the News Popular offers a critical examination of an important, and still evolving, media phenomenon.
Название: Studying Digital Media Audiences ISBN: 0367878194 ISBN-13(EAN): 9780367878191 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences.
Описание: Explains what happened to music--for both artists and fans--when music went online.
Playing to the Crowd explores and explains how the rise of digital communication platforms has transformed artist-fan relationships into something closer to friendship or family. Through in-depth interviews with musicians such as Billy Bragg and Richie Hawtin, as well as members of the Cure, UB40, and Throwing Muses, Baym reveals how new media has facilitated these connections through the active, and often required, participation of the artists and their devoted, digital fan base.
Before the rise of social sharing and user-generated content, fans were mostly seen as an undifferentiated and unidentifiable mass, often mediated through record labels and the press. However, in today's networked era, musicians and fans have built more active relationships through social media, fan sites, and artist sites, giving fans a new sense of intimacy and offering artists unparalleled information about their audiences. However, this comes at a price. For audiences, meeting their heroes can kill the mystique. And for artists, maintaining active relationships with so many people can be both personally and financially draining, as well as extremely labor intensive.
Drawing on her own rich history as an active and deeply connected music fan, Baym offers an entirely new approach to media culture, arguing that the work musicians put in to create and maintain these intimate relationships reflect the demands of the gig economy, one which requires resources and strategies that we must all come to recognize and appreciate.
Автор: O. Ogunyemi Название: Journalism, Audiences and Diaspora ISBN: 1349498637 ISBN-13(EAN): 9781349498635 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection takes the study of diasporic communication beyond the level of simply praising its existence, to offering critical engagements and analysis with the systems of journalistic production, process and consumption practices as they relate to people who are living outside the borders of their birth nation.
Автор: Evans Elizabeth Название: Transmedia Television: Audiences, New Media, and Daily Life ISBN: 041571236X ISBN-13(EAN): 9780415712361 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Transmedia Television uses empirical audience research to explore attitudes towards the dramatic changes that television has undergone since the turn of the twenty-first century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what `television` means in a multiplatform media landscape.
Автор: G. Steinberg Название: Philip Larkin and His Audiences ISBN: 1349315206 ISBN-13(EAN): 9781349315208 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Philip Larkin, one of England`s greatest and most popular twentieth-century poets, is nonetheless widely regarded as a misanthropic, provincial recluse. This volume re-examines that critical view and argues that Larkin`s poetry, far from demonstrating his misanthropy, highlights his profound awareness of and concern for readers.
Автор: John O`Toole; Ricci-Jane Adams; Michael Anderson; Название: Young Audiences, Theatre and the Cultural Conversation ISBN: 9401779430 ISBN-13(EAN): 9789401779432 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book thoroughly explains why young people (ages 14-25) do or do not attend theatre into adulthood by delineating how three inter-linked factors-literacy, confidence, and etiquette-influence their decisions.
Автор: Das Название: The Future of Audiences ISBN: 3319756370 ISBN-13(EAN): 9783319756370 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.
Автор: S. Bailey Название: Media Audiences and Identity ISBN: 1349522996 ISBN-13(EAN): 9781349522996 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of `passive` and `active` media audiences.
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