This book gathers international and national reports from across the globe on key questions in the field of antitrust and intellectual property.
The first part discusses the application of competition law to online sales platforms, which is increasingly a focus for anti-trust authorities around the world. A detailed international report explores which are the major challenges for competition law generated by the growth of online platforms. It provides an excellent comparative study of this complex and challenging subject.
The second part of the book gathers contributions from various jurisdictions on the topic “To what extent do current exclusions and limitations to copyright strike a fair balance between the rights of owners and fair use by private individuals and others ?' This section presents an international report, which offers an unparalleled comparative analysis of this topic, bringing together common themes and contrasting the various national provisions dealing with exceptions to copyright, amongst other things.
The book also includes the resolutions passed by the General Assembly of the International League of Competition Law (LIDC) following a debate on each of these topics, which include proposed solutions and recommendations. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.
Описание: This book critically evaluates the current copyright law system in a digital environment from a comparative perspective. Since many developing countries modelled their copyright laws on more advanced jurisdictions, they have not benefitted from such a law as much as intended due to their inherently embedded social economic conditions. Moreover, the copyright law system has been under constant challenges from rapidly developing digital technology and the Internet. All in all, there is a pressing need for developing countries to reevaluate their copyright law in light of their national needs, the developmental stage of their economy, their culture and tradition, and their legal system.The book poses the question of whether copyright law should be reformed to fulfill its fundamental purpose of serving education and research that are in the public interest in the digital era? It examines whether the legal frameworks adequately address developing countries’ educational and research requirements in view of the opportunities and restrictions posed by electronic communication media. Further, it provides a comprehensive study that addresses the various critical issues relevant to the reform of the copyright law system and offers recommendations for developing countries to revamp their copyright law system to better serve their education and research sector.
Описание: This collection of essays brings together contributions from judges, legal scholars and practitioners in order to provide a comprehensive assessment of the law and practice of exceptions from the principle of free movement. It aims: – to conceptualise how justification arguments relating to exceptions to free movement operate in the case law of the Court of Justice of the European Union and national courts; – to develop a comprehensive and original account of empirical problems on the application of proportionality; – to explore the legal and policy issues which shape the interactions between the EU and national authorities, including national courts, in the context of the efforts made by Member States to protect national differences. The book analyses economic, social, cultural, political, environmental and consumer protection justifications. These are examined in the light of the rebalancing of the EU constitutional order introduced by the Lisbon Treaty and the implications of the financial crisis in the Union.
Описание: This collection of essays brings together contributions from judges, legal scholars and practitioners in order to provide a comprehensive assessment of the law and practice of exceptions from the principle of free movement. It aims: – to conceptualise how justification arguments relating to exceptions to free movement operate in the case law of the Court of Justice of the European Union and national courts; – to develop a comprehensive and original account of empirical problems on the application of proportionality; – to explore the legal and policy issues which shape the interactions between the EU and national authorities, including national courts, in the context of the efforts made by Member States to protect national differences. The book analyses economic, social, cultural, political, environmental and consumer protection justifications. These are examined in the light of the rebalancing of the EU constitutional order introduced by the Lisbon Treaty and the implications of the financial crisis in the Union.
Are you looking for new ways to grow your business? Are you excited by video marketing but don't know how to use it. This book is your answer.
Video marketing has become more prominent as more people join the internet world. Video content has become one of the leading sources of traffic as people become more inclined to watch videos than to read blogs. Thus, it is important to recognize your real and potential customers' perceptions and act accordingly. Video marketing is the greatest thing you can do to serve this increasing consumer preference towards video content.
This book introduces you to the world of vlogging. It endeavors to show you how to leverage vlogging with video marketing so that you can optimize on your marketing campaign. It goes further to provide you with critical information that lets you compare video marketing with other forms of marketing to make an informed and assured decision.
Videos, just as blog posts, and websites, need to be hosted. There are plenty of video hosting platforms that you can use. However, not all are the same. Some are more inclined towards hosting artistic videos while others are more inclined to hosting social videos. You should be able to choose a platform that fits well into your marketing strategy. This book guides you through the various video marketing platforms and provides you with crucial information that will help you choose the best hosting platform for your marketing videos.
Hosting your videos is one thing. Effectively using your videos to market your products and services is another thing altogether. This book adequately guides you on how to use your videos effectively to optimize your marketing strategy, achieve higher conversion rates and boost sales.
Affiliate marketing is no doubt one of the best ways to market your products without incurring huge overhead costs in terms of money, time and effort. It is the most preferred way of marketing on the internet by small-scale businesses and startups. Even large-scale businesses such as Amazon have embraced affiliate marketing to expand, widen and intensify their reach. You too can take advantage of affiliate marketing. However, video affiliate marketing requires a slightly different approach compared to the traditional text-based affiliate marketing. In this book, you will learn how to strategically create affiliate-marketing videos and optimize them for higher conversion. Though vlogging is gaining a lot of web territory, blogging is still far from being dislodged. The good thing is that you can blend both for maximum effect. You can drive traffic to your video channel using blogs. More importantly, you can also use videos to drive traffic to your landing page and product page. Thus, they are not substitutes but complementary. In this book, you will be guided on how to blog with video marketing to gain an optimum outcome.
Автор: Angela Daly Название: Private Power, Online Information Flows and EU Law: Mind The Gap ISBN: 1509900632 ISBN-13(EAN): 9781509900633 Издательство: Bloomsbury Academic Рейтинг: Цена: 12672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This monograph examines how European Union law and regulation address concentrations of private economic power which impede free information flows on the Internet to the detriment of Internet users’ autonomy. In particular, competition law, sector specific regulation (if it exists), data protection and human rights law are considered and assessed to the extent they can tackle such concentrations of power for the benefit of users. Using a series of illustrative case studies, of Internet provision, search, mobile devices and app stores, and the cloud, the work demonstrates the gaps that currently exist in EU law and regulation. It is argued that these gaps exist due, in part, to current overarching trends guiding the regulation of economic power, namely neoliberalism, by which only the situation of market failure can invite ex ante rules, buoyed by the lobbying of regulators and legislators by those in possession of such economic power to achieve outcomes which favour their businesses. Given this systemic, and extra-legal, nature of the reasons as to why the gaps exist, solutions from outside the system are proposed at the end of each case study. This study will appeal to EU competition lawyers and media lawyers.
Описание: This bookprovides an unparalleled comparative analysis of two 'hot topics' inthe field of antitrust and unfair competition laws with regard to a number ofkey countries.The first partof the book examines the consistency and compatibility of transactionalresolutions of antitrust proceedings (such as settlement procedures, leniencyprogrammes and commitments) with due process and the fundamental rights of theparties. This is a particularly important topic, given the widespread adoptionof these procedures by anti-trust authorities worldwide. The individual chaptersconsider how the leniency, settlement and commitments procedures have developedacross a range of jurisdictions, and discuss the extent to which checks andbalances have been applied in those national procedures in order to safeguardthe fundamental rights of the parties involved. A detailed international reportidentifies general trends and highlights the differences between and most interestingfeatures of national regulations.The second partof the book gathers contributions from various jurisdictions on the unfaircompetition-related question of the online exhaustion of IP rights. As commerceis increasingly moving online, the respective chapters consider the extent towhich exhaustion and similar concepts have adapted to these rapid changes. Thecomprehensive and insightful international report brings together thesereflections by comparing various national positions.The book alsoincludes the resolutions passed by the General Assembly of the LIDC following adebate on each of these topics, which include proposed solutions andrecommendations. The internationalLeague of Competition Law (LIDC) is a long-standing international associationthat focuses on the interface between competition law and intellectual propertylaw, including unfair competition issues.
Описание: This groundbreaking volume, edited by Jorge L. Contreras, assesses and analyzes the legal aspects of technical standards and standardization, shedding new light on how they shape the global technology marketplace and serving as an indispensable tool for scholars, practitioners, judges, and policymakers everywhere.
Описание: In the information economy, sellers can distort the truth about their products, and online intermediaries have incentives to skew the facts they provide to buyers. Mark Patterson discusses ways data can be manipulated for competitive advantage and consumer exploitation, and shows how courts can apply antitrust law to address these problems.
Описание: This book gathers international and national reports from across the globe on key questions in the field of antitrust and intellectual property.The first part discusses the allocation of liability for infringement of antitrust laws between corporations and individuals. The book explores the criminal or administrative sanctions available against corporations, companies or group of companies, and individuals, such as employees or directors. A detailed international report explores the major trends and challenges in this field and provides an excellent comparative study of this complex and challenging subject.The second part examines whether intellectual property rights are sufficiently protected to ensure a fair return on investments made by manufacturers and distributors. This question comes at a time where distribution is facing deep and radical changes with the Internet. To what extent this is an opportunity or a threat to the sustainability of distribution systems of differentiated and IP protected goods is the question. This book brings together the current legal responses across a number of European countries and elsewhere in the world, all summarised and elaborated in an international report.The book also includes the resolutions passed by the General Assembly of the International League of Competition Law (LIDC) following a debate on each of these topics, which include proposed solutions and recommendations. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.
Автор: C. Bradford Biddle, Jorge L. Contreras, Brian J. Love, Norman V. Siebrasse Название: Patent Remedies and Complex Products : Toward a Global Consensus ISBN: 1108426751 ISBN-13(EAN): 9781108426756 Издательство: Cambridge Academ Рейтинг: Цена: 18216.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through a collaboration among twenty legal scholars from North America, Europe and Asia, this book presents an international consensus on the use of patent remedies for complex products such as smartphones, computer networks, and the Internet of Things. This title is also available as Open Access on Cambridge Core.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
