Vintage Luxury Fashion, Daniella Ryding; Claudia E. Henninger; Marta Blazq

Автор: Subramanian Senthilkannan Muthu
Название: Models for Sustainable Framework in Luxury Fashion
ISBN: 9811341109 ISBN-13(EAN): 9789811341106
Издательство: Springer
Рейтинг:
Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book highlights the models developed to create a sustainable framework suitable for luxury in the textile sector and the innovative attempts in the luxury fashion and fabrics industry. The three chapters in this book discuss these issues by means of case studies and the future of such models.

Автор: Miguel Angel Gardetti; Subramanian Senthilkannan M
Название: Handbook of Sustainable Luxury Textiles and Fashion
ISBN: 9812876324 ISBN-13(EAN): 9789812876324
Издательство: Springer
Рейтинг:
Цена: 15672.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The first volume of this handbook explores different aspects of sustainable luxury textiles and fashion, broadly based on the following topics: Sustainability and business management, Value chain management, Use of materials and Sustainable production processes.

Автор: Muthu
Название: Models for Sustainable Framework in Luxury Fashion
ISBN: 9811082847 ISBN-13(EAN): 9789811082849
Издательство: Springer
Рейтинг:
Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book highlights the models developed to create a sustainable framework suitable for luxury in the textile sector and the innovative attempts in the luxury fashion and fabrics industry. The three chapters in this book discuss these issues by means of case studies and the future of such models.

Автор: Wilson Ozuem, Yllka Azemi
Название: Digital Marketing Strategies for Fashion and Luxury Brands
ISBN: 1522526978 ISBN-13(EAN): 9781522526971
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 30631.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--

Автор: Easey, Mike
Название: Fashion marketing
ISBN: 1405139536 ISBN-13(EAN): 9781405139533
Издательство: Wiley
Рейтинг:
Цена: 4752.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: `Clothing that is not purchased or worn is not fashion` (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.

Автор: Ryding
Название: Vintage Luxury Fashion
ISBN: 331971984X ISBN-13(EAN): 9783319719849
Издательство: Springer
Рейтинг:
Цена: 22359.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.

Автор: Lo
Название: Sustainability in Luxury Fashion Business
ISBN: 9811088772 ISBN-13(EAN): 9789811088773
Издательство: Springer
Рейтинг:
Цена: 13974.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals.

Автор: Emmanuelle Rigaud-Lacresse; Fabrizio Maria Pini
Название: New Luxury Management
ISBN: 3319417266 ISBN-13(EAN): 9783319417264
Издательство: Springer
Рейтинг:
Цена: 19564.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market.

Автор: Tsan-Ming Choi; Bin Shen
Название: Luxury Fashion Retail Management
ISBN: 9811029741 ISBN-13(EAN): 9789811029745
Издательство: Springer
Рейтинг:
Цена: 19564.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.

Автор: Tsan-Ming Choi; Bin Shen
Название: Luxury Fashion Retail Management
ISBN: 9811097550 ISBN-13(EAN): 9789811097553
Издательство: Springer
Рейтинг:
Цена: 27950.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.

Автор: Robert L. Williams, Jr.; Helena A. Williams
Название: Vintage Marketing Differentiation
ISBN: 1137394315 ISBN-13(EAN): 9781137394316
Издательство: Springer
Рейтинг:
Цена: 16769.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation.

Автор: Wided Batat
Название: The new luxury experience :
ISBN: 3030016706 ISBN-13(EAN): 9783030016708
Издательство: Springer
Рейтинг:
Цена: 11179.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined.

How do consumers define luxury? Is there one luxury or several "luxuries"? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences - not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun.

Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience"This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases." -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University"Wided Batat's book offers a fresh, insightful and comprehensive analysis of the concept of the consumer's experience with luxury whatever that may be.

The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations' approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed."-- Francesca Dall'Olmo Riley, Professor of Brand Management, Kingston Business School, UK