Автор: Desbordes Michel, Richelieu Andre Название: Global Sport Marketing: Contemporary Issues and Practice ISBN: 1138795828 ISBN-13(EAN): 9781138795822 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Автор: Stamatis, D. H. (president Of Contemporary Consultants, Mi, Usa) Название: Advanced product quality planning ISBN: 1138394580 ISBN-13(EAN): 9781138394582 Издательство: Taylor&Francis Рейтинг: Цена: 14086.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: APQP (Advanced Product Quality Planning) is a daily requirement for all manufacturing. This is because it is identified as a manditory requirement in ISO 9001, IATF 16949, and specific requirements for all OEMs (Original Equipment Manufacturers). This new book will define, develop, and examine the foundations of this methodology.
Автор: Yang Название: Asian Cultures and Contemporary Tourism ISBN: 981107979X ISBN-13(EAN): 9789811079795 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g., wedding and bridal photography tourism, roots/affinity tourism and shamanic tourism), investigate a wide range of topics (e.g., tourist motivation, tourist anxiety and decision making) and consider Asian perspectives from diverse backgrounds (e.g., China, Hong Kong, Singapore, Taiwan, South Korea, Japan, Philippines, Malaysia, Indonesia, India, Bangladesh, and Nepal). The book provides tourism researchers, students and practitioners a consolidated, comprehensive and updated reference for the understanding of Asian tourists.
Описание: This book examines the nature of service design and service thinking in healthcare and hospital management.
Автор: Gillen Jamie Название: Entrepreneurialism and Tourism in Contemporary Vietnam ISBN: 0739173308 ISBN-13(EAN): 9780739173305 Издательство: Bloomsbury Рейтинг: Цена: 11138.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This study examines the intersection of entrepreneurialism and the tourism industry in modern-day Vietnam and uses case studies from private tourism operators in Ho Chi Minh City to analyze the effects of development policies and market reforms.
Автор: Smith Название: Contemporary Adulthood and the Night-Time Economy ISBN: 1137344512 ISBN-13(EAN): 9781137344519 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the experiences of those dedicated drinkers at the forefront of the new night-time leisure industries that revolutionized the way we think about our city centres. Smith uses the night-time leisure economy as a lens through which to view the relationship between global consumer capital and the erosion of `traditional` adulthood.
Автор: Morgan Gareth Название: Contemporary Wine Studies ISBN: 1138784451 ISBN-13(EAN): 9781138784451 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This innovative book offers a through critical study of wine from the social, cultural and anthropological perspectives, with a focus on the translation from theory to influencing industry practice.
Автор: Morgan Название: Contemporary Wine Studies ISBN: 1138784397 ISBN-13(EAN): 9781138784390 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This innovative book offers a through critical study of wine from the social, cultural and anthropological perspectives, with a focus on the translation from theory to influencing industry practice.
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