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Fashion Communication in the Digital Age, Nadzeya Kalbaska; Teresa S?daba; Francesca Cominel


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Автор: Nadzeya Kalbaska; Teresa S?daba; Francesca Cominel
Название:  Fashion Communication in the Digital Age
ISBN: 9783030154356
Издательство: Springer
Классификация:








ISBN-10: 3030154351
Обложка/Формат: Hardcover
Страницы: 300
Вес: 0.64 кг.
Дата издания: 2019
Язык: English
Издание: 1st ed. 2019
Иллюстрации: 78 illustrations, color; 7 illustrations, black and white; xi, 300 p. 85 illus., 78 illus. in color.
Размер: 234 x 156 x 19
Читательская аудитория: Professional & vocational
Основная тема: Business and Management
Подзаголовок: FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание:
This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Дополнительное описание:
Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach.- Digitalized Dynamic Fashion Illustration, Using Motion Graphics.- Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Futu



20th-Century Fashion: 100 Years of Apparel Ads (Bibliotheca Universalis)

Автор: Jim Heimann
Название: 20th-Century Fashion: 100 Years of Apparel Ads (Bibliotheca Universalis)
ISBN: 3836522799 ISBN-13(EAN): 9783836522793
Издательство: Taschen
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Цена: 2657.00 р.
Наличие на складе: Есть (более 5-х шт.)
Описание: In this illustrated fashion story, 400 fashion advertisements from the Jim Heimann Collection trace not only the changing trends and silhouettes of the 20th century but also the evolution in their marketing, as fashion developed from an exclusive Parisian salon business into today`s global mega-industry.

Fashion Drawing

Автор: Wesen Bryant Michele
Название: Fashion Drawing
ISBN: 1780678347 ISBN-13(EAN): 9781780678344
Издательство: Laurence King
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Цена: 6831.00 р.
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Описание: Fashion Drawing is a comprehensive, practical guide to fashion drawing for students of fashion design. This second edition features brand new illlustrations reflecting developments in pose, presentation and digital design, plus guidance on creating technical flats.

Step-by-step tutorials show how to create fashion drawings for women, men and children, and adapt them for different markets

More than 1000 illustrations depict work from leading designers and illustrators revealing a wide variety of approaches

Discover how to render fabrics, textures and effects, from faux fur and metallics to prints, woven and knitted materials

Includes an illustrated glossary of garment and fabric details and an extensive resource section

"A useful resource for both fashion students and home sewists looking to give their sketches a professional look." - Simply Sewing

Chapters include - Drawing Women - Drawing Men - Drawing Children and Young Adults - Zooming In - Working From Life - Drawing Garments - Production Sketches - Basic Garment Details and Silhouettes - Drawing Drape - Tailored Clothing - Rendering Shine - Texture, Patterns and Sheers

New York: A Guide to the Fashion Cities of the World

Автор: Hess Megan
Название: New York: A Guide to the Fashion Cities of the World
ISBN: 1743791712 ISBN-13(EAN): 9781743791714
Издательство: Macmillan
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Цена: 2691.00 р.
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Описание: An illustrated guide to the fashionista's New York - from one of the world's most sought-after fashion illustrators

Let one of the world's most successful fashion illustrators guide you through one of the world's greatest fashion cities. From Chanel to Dior, Bloomingdales to Bergdorf Goodman, Megan Hess has drawn for some of the most prestigious fashion brands around and experienced the incredible style the city of New York has to offer. In her latest book, Megan Hess takes you on an adventure, showing you the best places for a fashionista to eat, sleep, and play - all illustrated in her inimitable, elegant style. Featuring fashionthemed restaurants, hotels, and sites to visit, as well as Megan's favorite places to shop, this is a must-have insider's guide to New York for any fashion lover.

The Netflix Effect: Technology and Entertainment in the 21st Century

Автор: Kevin McDonald, Daniel Smith-Rowsey
Название: The Netflix Effect: Technology and Entertainment in the 21st Century
ISBN: 1501340182 ISBN-13(EAN): 9781501340185
Издательство: Bloomsbury Academic
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Цена: 5542.00 р.
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Описание: Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO.

This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.

Remake, Remodel: Women`s Magazines in the Digital Age

Автор: Duffy Brooke Erin
Название: Remake, Remodel: Women`s Magazines in the Digital Age
ISBN: 0252079477 ISBN-13(EAN): 9780252079474
Издательство: Wiley EDC
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Цена: 3602.00 р.
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Описание:

What is a magazine? For decades, women's magazines were regularly published, print-bound guidebooks aimed at neatly defined segments of the female audience. Crisp pages, a well-composed visual aesthetic, an intimate tone, and a distinctive editorial voice were among the hallmarks of women's glossies up through the turn of this century. Yet amidst an era of convergent media technologies, participatory culture, and new demands from advertisers, questions about the identity of women's magazines have been cast up for reflection.
 
Remake, Remodel: Women's Magazines in the Digital Age offers a unique glimpse inside the industry and reveals how executives and content creators are remaking their roles, their audiences, and their products at this critical historic juncture. Through in-depth interviews with women's magazine producers, an examination of hundreds of trade press reports, and in-person observations at industry summits, Brooke Erin Duffy chronicles a fascinating shift in print culture and technology from the magazine as object to the magazine as brand. She draws on these findings to contribute to timely debates about media producers' labor conditions, workplace hierarchies, and creative processes in light of transformed technologies and media economies.
Innovations in social marketing and public health communication

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Innovations in Social Marketing and Public Health Communication

Digital materialism

Автор: Gottlieb, Dr Baruch
Название: Digital materialism
ISBN: 1787436691 ISBN-13(EAN): 9781787436695
Издательство: Emerald
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Цена: 9959.00 р.
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Описание: Digital materiality (digimat) proposes a set of basic principles for how we understand the world through digital processes. This short book sets out a methodical materialist understanding of digital technologies, where they come from, how they work, and what they do.

Covering the United States Supreme Court in the Digital Age

Автор: Davis
Название: Covering the United States Supreme Court in the Digital Age
ISBN: 1107642493 ISBN-13(EAN): 9781107642492
Издательство: Cambridge Academ
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Цена: 5069.00 р.
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Описание: The US Supreme Court seeks to withhold information about its deliberations, while the press`s job is to report this information. This volume examines how these conflicting objectives create tension between the justices and reporters, with chapters on coverage of the institution, the media`s approach to the docket, and the effects of coverage on public opinion.

Radio in the Digital Age

Автор: Dubber
Название: Radio in the Digital Age
ISBN: 0745661963 ISBN-13(EAN): 9780745661964
Издательство: Wiley
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Цена: 7920.00 р.
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Описание: Radio s influence can be found in almost every corner of new media. Radio in the Digital Age assesses a medium that has not only survived the challenges of a new technological age but indeed has extended its reach.

An Introduction to Intercultural Communication: Identities in a Global Community

Автор: Jandt Fred E.
Название: An Introduction to Intercultural Communication: Identities in a Global Community
ISBN: 1483344304 ISBN-13(EAN): 9781483344300
Издательство: Sage Publications
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Цена: 13781.00 р.
Наличие на складе: Поставка под заказ.

Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.


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