Автор: Beames Colin Название: Aligning Workforce and Business Strategies ISBN: 0980644232 ISBN-13(EAN): 9780980644234 Издательство: Неизвестно Цена: 11035.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Langdon Название: Aligning Performance ISBN: 0787947369 ISBN-13(EAN): 9780787947361 Издательство: Wiley Рейтинг: Цена: 11794.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume offers an up-to-date definition of performance, giving human resources practitioners the tools they need to augment workplace performance.
Автор: van der Aa Название: Comparing and Aligning Process Representations ISBN: 3319946331 ISBN-13(EAN): 9783319946337 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This doctoral thesis focuses on the spread of process information in organizations and, in particular, on the mitigation of the problems caused by the spread of information on a single process over numerous models, documents, and systems.
Processes within organizations can be highly complex chains of inter-related steps, involving numerous stakeholders and information systems. Due to this complexity, having access to the right information is vital to the proper execution and effective management of an organization's business processes.
The main contributions of this thesis are five techniques that focus on the alignment and comparison of process information from different informational artifacts. Each of these techniques tackles a specific scenario involving multiple informational artifacts that contain process information in different representation formats.
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America.
It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it's not relevant to the audience or the prospect doesn't even know the content exists. Furthermore 58% of deals end up in "no decision" because Sales has not presented value effectively.
Companies are creating lots of noise but failing to resonate with the customers.
So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content.
In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers' needs, wants, motivations and pain points so that they can offer customized "value". The book sets out how to establish a formal program to continuously capture customer intelligence and insights - the shiny gems of understanding that help prospects to connect the dots - so that value can be consistently articulated in marketing and sales conversations.
By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain - not only get a new customer, but to continue to create value for future purchases by creating "post-sales" value.
Автор: Murugan Anandarajan Название: Aligning business strategies and analytics. ISBN: 3319932985 ISBN-13(EAN): 9783319932989 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines issues related to the alignment of business strategies and analytics. Chapter 4 focuses on a case study of ARI, a leading fleet management company, and explores the application of advanced analytics to various facets of the industry and the company`s experience in aligning analytics with its business strategy.
Автор: Murugan Anandarajan; Teresa D. Harrison Название: Aligning Business Strategies and Analytics ISBN: 3030066347 ISBN-13(EAN): 9783030066345 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business. Business Analytics is an interactive process of analyzing and exploring enterprise data to find valuable insights that can be exploited for competitive advantage. However, to gain this advantage, organizations need to create a sophisticated analytical climate within which strategic decisions are made. As a result, there is a growing awareness that alignment among business strategies, business structures, and analytics are critical to effectively develop and deploy techniques to enhance an organization’s decision-making capability. In the past, the relevance and usefulness of academic research in the area of alignment is often questioned by practitioners, but this book seeks to bridge this gap.Aligning Business Strategies and Analytics: Bridging Between Theory and Practice is comprised of twelve chapters, divided into three sections. The book begins by introducing business analytics and the current gap between academic training and the needs within the business community. Chapters 2 - 5 examines how the use of cognitive computing improves financial advice, how technology is accelerating the growth of the financial advising industry, explores the application of advanced analytics to various facets of the industry and provides the context for analytics in practice. Chapters 6 - 9 offers real-world examples of how project management professionals tackle big-data challenges, explores the application of agile methodologies, discusses the operational benefits that can be gained by implementing real-time, and a case study on human capital analytics. Chapters 10 - 11 reviews the opportunities and potential shortfall and highlights how new media marketing and analytics fostered new insights. Finally the book concludes with a look at how data and analytics are playing a revolutionary role in strategy development in the chemical industry.
Автор: Robert Heinrich Название: Aligning Business Processes and Information Systems ISBN: 3658065176 ISBN-13(EAN): 9783658065171 Издательство: Springer Рейтинг: Цена: 7836.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business processes and information systems mutually affect each other in non-trivial ways. Robert Heinrich gives examples from research and practice for an integrated design of process and system quality. A quality reference-model characterizes process quality and a process notation is extended to operationalize the model.
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