Описание: Technologists who want their ideas heard, understood, and funded are often told to speak the language of business-without really knowing what that is. This book`s toolkit provides architects, product managers, technology managers, and executives with a shared language-in the form of repeatable, practical patterns and templates.
Автор: Stina Siedhoff Название: Seizing Business Model Patterns for Disruptive Innovations ISBN: 3658263350 ISBN-13(EAN): 9783658263355 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Increasingly transforming entire industries, the boundary spanning concept of disruptive innovation requires business models to change. This book adopts insights from the (activity) system theory and takes a design science approach for the development of an appropriate, comprehensive and structured business model artifact. Based on pattern analysis, the main contribution of this thesis is of design nature, transforming justificatory knowledge into a manageable instrument that supports the process of designing novel business models for disruption. Besides that, a theoretical contribution is made by bridging the knowledge gap of the interrelated disruptive innovation and business model concept.
Автор: Clemons, Eric K. Название: New patterns of power and profit ISBN: 3030004422 ISBN-13(EAN): 9783030004422 Издательство: Springer Рейтинг: Цена: 4611.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google, Apple, Microsoft, and Amazon so difficult for competitors to displace? And why can Google charge almost anything it wants for keywords, since no form of competition will force prices down? The information-based business models of these companies, and many more, are exploiting the patterns described in this book.This book instills pattern-based thinking that will prepare all readers for greater success in our rapidly changing world. It will help executives, regulators, investors, and concerned citizens better navigate their way through the digital transformation of everything.Professor Clemons presents six patterns for staying competitive and achieving profitable business models. The author'sreframe-recognize-respond framework teaches readers how to transform unfamiliar problems into familiar patterns, how to determine which patterns to apply in different situations, and how to respond most effectively.Information changes everything. This book is a guide to power and profit from understanding changes in the age of digital transformation.
Описание: As technology erodes the impact of time and distance, more and more people live and work across cultures. This book equips readers with the tools to embrace the richness and beauty brought by cultural diversity, and ultimately engage with the key skills for thriving in today`s fast-paced, highly interconnected and interdependent world.
Описание: Do you want to learn how to master copywriting? If yes, then keep reading...
In this day and age of cutthroat competition, selling products and services has turned into a herculean task. There are just so many companies out there, which mass produce the same kind of products and services, with most small-time companies finding it hard to survive.
There are hundreds of established companies along with new ones cropping up like mushrooms in every nook and corner. Add to it the boom in online companies, who have broken the barrier of tradition and sell products and services through websites and webpages.
With so much chaos, it can seem like a very daunting task to advertise your product and get the message to the masses. People, these days, have turned very smart and trying to fool them or taking their negligence for granted can be a big mistake. The average Joe is now technology savvy and can easily know if someone is fooling him, just by hitting a few buttons on the keyboard.
So, what is it that these companies can do to sell their products and not break their head over not being able to connect with the audience? Well, the answer lies in copywriting. Copywriting refers to creating ads for products and services, to effectively sell it to people. These people need not even be potential customers, but the company strives to grab their attention and get their products off of their shelves.
Copywriting is said to have started in 1886 and has consistently evolved ever since. Back in the day, there was no such stiff competition, and nobody would try to outdo another. Everybody had a certain space of their own and tried to make the best of theirs.
But in today's age of the internet boom, that is not seen as being a possibility. The practice of copywriting is ever evolving and one that is not showing any signs of slowing down.
There was a time when it was considered to be just an art, as it involved convincing people to buy a product by artfully presenting it, and now, it is also being considered a science.
That is mainly owing to its capacity to influence a person tremendously and even getting disinterested people to buy products that they have no use for.
This book covers the following topics:
What is exactly copywriting?
Believing in your company's products
Create your product description
Understand your customers
Persuasion techniques - liking, consistency, social proof and more.
Principle of copywriting
Write attention-grabbing headlines
Crafting amazing openings
Write a killer call to action
Psychologically advanced copywriting tricks
Copywriting for email marketing and direct marketing
Opportunities in copywriting profession
What are the keys to success in copywriting?
...And much more
This book will explore the dynamics of copywriting and also give you a glimpse into the world of a copywriter.
It will also explain the main purpose of copywriting and give away some secrets that some of the most successful copywriters in the world employ to sell their products.
Let's get started.
Автор: Stimmel Carol L. Название: Big Data Analytics Strategies for the Smart Grid ISBN: 1482218283 ISBN-13(EAN): 9781482218282 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
By implementing a comprehensive data analytics program, utility companies can meet the continually evolving challenges of modern grids that are operationally efficient, while reconciling the demands of greenhouse gas legislation and establishing a meaningful return on investment from smart grid deployments.
Readable and accessible, Big Data Analytics Strategies for the Smart Grid addresses the needs of applying big data technologies and approaches, including Big Data cybersecurity, to the critical infrastructure that makes up the electrical utility grid. It supplies industry stakeholders with an in-depth understanding of the engineering, business, and customer domains within the power delivery market. The book explores the unique needs of electrical utility grids, including operational technology, IT, storage, processing, and how to transform grid assets for the benefit of both the utility business and energy consumers. It not only provides specific examples that illustrate how analytics work and how they are best applied, but also describes how to avoid potential problems and pitfalls. Discussing security and data privacy, it explores the role of the utility in protecting their customers' right to privacy while still engaging in forward-looking business practices. The book includes discussions of:
SAS for asset management tools
The AutoGrid approach to commercial analytics
Space-Time Insight's work at the California ISO (CAISO)
This book is an ideal resource for mid- to upper-level utility executives who need to understand the business value of smart grid data analytics. It explains critical concepts in a manner that will better position executives to make the right decisions about building their analytics programs.
At the same time, the book provides sufficient technical depth that it is useful for data analytics professionals who need to better understand the nuances of the engineering and business challenges unique to the utilities industry.
Автор: Perelmuter, V. M. Название: Renewable energy systems : ISBN: 149876598X ISBN-13(EAN): 9781498765985 Издательство: Taylor&Francis Рейтинг: Цена: 21437.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The development of renewable sources for electrical energy has become a mainstream focus in the field of electrical engineering. This book can be used by both engineers and researchers working to develop new electrical systems and investigate existing ones. Additionally, it can serve as a guide for undergraduate and graduate students during their study of electrical fields. The electrical devices that are used in renewable sources have complicated inner structures, and methods of computer simulation make the development of these systems easier and faster. Simulink, and its toolbox SimPowerSystems, is the most popular means for simulation of electrical systems. The topic of wind-generator (WG) systems simulation merits detailed consideration; therefore, this text covers an in-depth exploration of the simulation of WG systems, systems with batteries, photovoltaic systems, fuel elements, microturbines, and hydroelectric systems.
Автор: Deepak Vohra Название: Docker Management Design Patterns ISBN: 148422972X ISBN-13(EAN): 9781484229729 Издательство: Springer Рейтинг: Цена: 5309.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Master every aspect of orchestrating/managing Docker including creating a Swarm, creating services, using mounts, scheduling, scaling, resource management, rolling updates, load balancing, high availability, logging and monitoring, using multiple zones, and networking. This book also discusses the managed services for Docker Swarm: Docker for AWS and Docker Cloud Swarm mode. Docker Management Design Patterns explains how to use Docker Swarm mode with Docker Engine to create a distributed Docker container cluster and how to scale a cluster of containers, schedule containers on specific nodes, and mount a volume. This book is based on the latest version of Docker (17.0x). You will learn to provision a Swarm on production-ready AWS EC2 nodes, and to link Docker Cloud to Docker for AWS to provision a new Swarm or connect to an existing Swarm. Finally, you will learn to deploy a Docker Stack on Docker Swarm with Docker Compose. What You'll Learn
Apply Docker management design patterns
Use Docker Swarm mode and other new features
Create and scale a Docker service
Use mounts including volumes
Configure scheduling, load balancing, high availability, logging and monitoring, rolling updates, resource management, and networking
Use Docker for AWS managed services including a multi-zone Swarm
Build Docker Cloud managed services in Swarm mode
Who This Book Is For Docker admins, Docker application developers, and container as a service (CAAS) developers. Some prerequisite knowledge of Linux and Docker is required. Apress Pro Docker is recommended as a companion to this book.
Автор: Pavel Hruby Название: Model-Driven Design Using Business Patterns ISBN: 3642067654 ISBN-13(EAN): 9783642067655 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book shows how to apply pattern ideas in business applications. It explains the REA patterns and details how to apply more than 20 business patterns for business application. It further shows how to find business objects and related modeling elements.
Описание: "This is one of the most important Agile books since The Phoenix Project." --Charles Betz, Principle Analyst, Forrester Research It's no secret that we are living in the Digital Age. Technology companies make up seven of the world's ten largest firms by market capitalization. And the key to their success is the key to all modern organizations. Jonathan Smart, business agility practitioner, thought leader, and coach, reveals the patterns and antipatterns that will help organizations from every industry deliver better value sooner, safer, and happier through high levels of engagement, inclusion, and empowerment. Through his decades of experience in the technology world, Smart provides business leaders with a blueprint for creating a world-class organization of the future. Through Agile and Lean ways of working, business leaders can empower teams to improve production, grow together, and create better services for their customers. These better ways of working have overflowed from the IT department to every corner of successful organizations, taking root in every industry from aerospace to accounting, insurance to shipping. This book is not about software development. It is not a book about the computer industry. This book is about applying agility across the entire organization. It's a book that will put you at the front of change and ahead of the competition. "A true business-wide perspective on Digital Transformation and the need for whole business agility." --Adam Banks, Non Executive Director and Former CTIO of AP Moller Maersk **Note from the Authors: Purchases will result in the planting of trees and empowerment of women, in countries with the lowest scores on the IUCN's gender and environment index. It's not just carbon neutral, purchases in any format will result in, on average, 10x greater carbon offset.
Автор: Michael H?lsmann; Dirk Fornahl Название: Evolutionary Paths Towards the Mobility Patterns of the Future ISBN: 364237557X ISBN-13(EAN): 9783642375576 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited volume presents new insights and challenges in the field of electric mobility in relation to new mobility and infrastructure concepts as well as to renewable energies. The book covers the socio-economic view on the topic as well as technical aspects and thus offers valuable knowledge for future business models.
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