Название: Media, organizations and identity ISBN: 0230515517 ISBN-13(EAN): 9780230515512 Издательство: Springer Рейтинг: Цена: 5058.00 р. Наличие на складе: Есть (3 шт.) Описание: The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Applications of Mass Spectrometry Imaging to Cancer, the latest volume in the Advances in Cancer Research provides invaluable information on the exciting and fast-moving field of cancer research. This volume presents original reviews on applications of mass spectrometry imaging to cancer.
Автор: Hickey & Essid Название: Identity And Leadership In Virtual Communities ISBN: 1466651504 ISBN-13(EAN): 9781466651500 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction.Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves as an essential reference for academicians, researchers, students and professionals, including bloggers, software designers and entrepreneurs seeking to build and manage their engagement online.
Автор: Phelan Catherine W. Название: The Digital Evolution of an American Identity ISBN: 0415897610 ISBN-13(EAN): 9780415897617 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Digital Evolution of an American Identity details how the concept of American individualism is challenged by the digital revolution. As digital media alter our print-dominant culture, assumptions regarding the relationship of the individual to the larger community become increasingly problematic. Current arguments regarding freedom of speech and confusion about what is meant by privacy illustrate the nature of the challenge.
C. Waite defines individualism as the ways in which the American culture traditionally strives to balance the rights of the individual against the needs of the group. Americans struggle to understand what it means to be responsible both for one's self and for the welfare of others. They struggle with this not as an academic might, but in concrete and specific cases, often caught at cross-purposes with conflicting goods. This is a historic struggle, intrinsic to the very fabric of America's democratic society, as illustrated by its laws and customs.
The American democracy has supported a view of the person as an autonomous individual. Yet that concept of American individualism no longer adequately captures the role of the self in the social world. The digital environment challenges that autonomy by creating new avenues for speech and new forms of social networks. Though the transition from a print-based culture to the digital domain entails a global revolution, American culture will suffer the consequences of that revolution more profoundly than other cultures because the concept of American individualism is foundational to its democratic way of life.
Автор: Bennett Peter, Kendall Alex, McDougall Julian Название: After the Media: Culture and Identity in the 21st Century ISBN: 0415586828 ISBN-13(EAN): 9780415586825 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This provocative text considers the state of media and cultural studies today after the demolition of the traditional media paradigm, and engages with the new, active consumer culture.
Описание: This book investigates the intersection of Indian society, the encoding of post-millennial modernity and ‘ways of seeing’ through the medium of Indian graphic narratives. If seeing in Indian cultures is a mode of knowing then what might we decode and know from the Indian graphic narratives examined here? The book posits that the ‘seeing’ of post-millennial Indian graphic narratives revolves around a visuality of the inauspicious, complemented by narratives of the same. Examining both form and content across nine Indian, post-millennial graphic narratives, this book will appeal to those working in South Asian visual studies, cultural studies and comics-graphic novel studies more broadly.
Автор: Macnamara Название: Media and Male Identity ISBN: 023000167X ISBN-13(EAN): 9780230001671 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a landmark in-depth study of how mass media contributes to the making and remaking of male identity. It concludes that, unless addressed, the effects of negative discourse on the self-identity and self-esteem of men, are potentially devastating and that the longer-term and wider social implications will also be costly.
Автор: Farrar-Myers Victoria A., Vaughn Justin S. Название: Controlling the Message: New Media in American Political Campaigns ISBN: 1479886351 ISBN-13(EAN): 9781479886357 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11161.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.
Автор: Rosas-Moreno Tania Cantrell, Cantrell Rosas-Moreno Название: News and Novela in Brazilian Media: Fact, Fiction, and National Identity ISBN: 0739189786 ISBN-13(EAN): 9780739189788 Издательство: Bloomsbury Рейтинг: Цена: 13662.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines Brazil`s ever-popular telenovelas-a televised mini-series that use recent news issues to help frame its plots. This work increases in importance as more audiences in Brazil rely on diversifying news sources for key decision-making information; and media systems tussle with information presentation and democratic behaviors.
Автор: Cole, Sara M. Название: Identity and play in interactive digital media ISBN: 1138229008 ISBN-13(EAN): 9781138229006 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines how people are socially, culturally, and personally changing as a result of their reading of, or interaction with, interactive media forms like computer or video games. .
Автор: Draper Nora Название: The Identity Trade: Selling Privacy and Reputation Online ISBN: 1479895652 ISBN-13(EAN): 9781479895656 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 12289.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The successes and failures of an industry that claims to protect and promote our online identities
What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity--a form of cultural currency.
The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service.
Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age.
Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good.
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