Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Brands and Cultural Analysis, Arthur Asa Berger


Варианты приобретения
Цена: 7685.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: Есть  
При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Arthur Asa Berger
Название:  Brands and Cultural Analysis
ISBN: 9783030247089
Издательство: Springer
Классификация:


ISBN-10: 3030247082
Обложка/Формат: Hardcover
Страницы: 177
Вес: 0.48 кг.
Дата издания: 2019
Язык: English
Издание: 1st ed. 2019
Иллюстрации: 16 illustrations, color; 11 illustrations, black and white; xxiii, 166 p. 27 illus., 16 illus. in color.
Размер: 210 x 148 x 18
Читательская аудитория: Professional & vocational
Основная тема: Cultural and Media Studies
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание:
This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

Дополнительное описание:
Part I: Theoretical Considerations.- 1. Introduction: Thinking About Brands.- 2. What is a Brand? A Semiotic Analysis.- 3. Brands and the Psyche.- 4. Brands in Society, Society in Brands.- 5. Marketing Brands.- 6. Brands in History, History in Brand



Cultural Studies 5 ed.- Sage Publications Ltd, 2016. - Paperback, 760 p.

Автор: Jane, Emma A. Barker, Chris
Название: Cultural Studies 5 ed.- Sage Publications Ltd, 2016. - Paperback, 760 p.
ISBN: 1473919452 ISBN-13(EAN): 9781473919457
Издательство: Sage Publications
Рейтинг:
Цена: 8078.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With over 40,000 copies sold, Cultural Studies: Theory and Practice has been the indispensable guide to studying culture for generations of students, pulling key concepts, theories and thinkers in one comprehensive, authoritative yet accessible resource.

Cross-Cultural Analysis

Автор: Davidov Eldad
Название: Cross-Cultural Analysis
ISBN: 1138690279 ISBN-13(EAN): 9781138690271
Издательство: Taylor&Francis
Рейтинг:
Цена: 8726.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book presents the latest strategies and methodological developments for the analysis of cross-cultural data. Internationally prominent researchers from a variety of fields explain how the methods work and how to apply them.

Introduction to Pragmatics

Название: Introduction to Pragmatics
ISBN: 1405175834 ISBN-13(EAN): 9781405175838
Издательство: Wiley
Рейтинг:
Цена: 5694.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Introduction to Pragmatics guides students through traditional and new approaches in the field, focusing particularly on phenomena at the elusive semantics/pragmatics boundary to explore the role of context in linguistic communication.

Chiasmus and Culture

Автор: Wiseman Boris
Название: Chiasmus and Culture
ISBN: 0857459600 ISBN-13(EAN): 9780857459602
Издательство: Berghahn
Рейтинг:
Цена: 16988.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Anyone who has heard of chiasmus is likely to think of it as no more than a piece of rhetorical playfulness, at times challenging, though useful for supplying a memorable sententious note or for performing a pirouette of syntax and thought. Going beyond traditional rhetoric, this volume is concerned with the possibility of using the figure of chiasmus to model a broad array of phenomena, from human relations to artistic creation. In the process, it provides the first book-length study not of chiasmus, the rhetorical figure, but of chiastic thought. The contributors are concerned with chiastic inversion and its place in social interactions, cultural creation, and more generally human thought and experience.They explore from a variety of angles what the unsettling logic of chiasmus (from the Greek meaning “cross-wise”), has to tell us about the world, human relations, cultural patterns, psychology, and artistic and poetic creation.

Exploring Everyday Life: Strategies for Ethnography and Cultural Analysis

Автор: Ehn Billy, Lofgren Orvar, Wilk Richard
Название: Exploring Everyday Life: Strategies for Ethnography and Cultural Analysis
ISBN: 075912406X ISBN-13(EAN): 9780759124066
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 7392.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Explores and explains how the mysteries of everyday life-from conversations and observations through web browsing and popular culture-can become the basis of rich ethnography and deep cultural analysis.

Micromuseology: An Analysis of Small Independent Museums

Автор: Fiona Candlin
Название: Micromuseology: An Analysis of Small Independent Museums
ISBN: 1474254950 ISBN-13(EAN): 9781474254953
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 19008.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: How would our understanding of museums change if we used the Vintage Wireless Museum or the Museum of Witchcraft as examples – rather than the British Museum or the Louvre? Although there are thousands of small, independent, single-subject museums in the UK, Europe and North America, the field of museum studies remains focused almost exclusively on major institutions. In this ground-breaking new book, Fiona Candlin reveals how micromuseums challenge preconceived ideas about what museums are and how they operate. Based on extensive fieldwork and analysis of more than fifty micromuseums, she shows how they offer dramatically different models of curation, interpretation and visitor experience, and how their analysis generates new perspectives on subjects such as display, objects, collections, architecture, and the public sphere. The first-ever book dedicated to the subject, Micromuseology provides a platform for radically rethinking key debates within museum studies. Destined to transform the field, it is essential reading for students and researchers in museum studies, anthropology, material culture studies, and visual culture.

The X-Men Films: A Cultural Analysis

Автор: Bucciferro Claudia
Название: The X-Men Films: A Cultural Analysis
ISBN: 1442265337 ISBN-13(EAN): 9781442265332
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 20064.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This edited collection focuses on the X-Men film franchise, with essays that considers the movies as popular culture products. Chapters in this volume address various aspects featured in individual films or throughout the series. The essays discuss such topics as gender, race, ..

Micromuseology: An Analysis of Small Independent Museums

Автор: Fiona Candlin
Название: Micromuseology: An Analysis of Small Independent Museums
ISBN: 135004010X ISBN-13(EAN): 9781350040106
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 6018.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: How would our understanding of museums change if we used the Vintage Wireless Museum or the Museum of Witchcraft as examples – rather than the British Museum or the Louvre? Although there are thousands of small, independent, single-subject museums in the UK, Europe and North America, the field of museum studies remains focused almost exclusively on major institutions. In this ground-breaking new book, Fiona Candlin reveals how micromuseums challenge preconceived ideas about what museums are and how they operate. Based on extensive fieldwork and analysis of more than fifty micromuseums, she shows how they offer dramatically different models of curation, interpretation and visitor experience, and how their analysis generates new perspectives on subjects such as display, objects, collections, architecture, and the public sphere. The first-ever book dedicated to the subject, Micromuseology provides a platform for radically rethinking key debates within museum studies. Destined to transform the field, it is essential reading for students and researchers in museum studies, anthropology, material culture studies, and visual culture.

Cross-Cultural Analysis

Автор: Minkov M
Название: Cross-Cultural Analysis
ISBN: 1412992281 ISBN-13(EAN): 9781412992282
Издательство: Sage Publications
Рейтинг:
Цена: 30413.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Cross-Cultural Analysis is the sequel to Culture`s Consequences, the classic work published by one of the most influential management thinkers in today`s times, Geert Hofstede.

Lexico-phonological comparative analysis of selected dialects of the meru-tharaka group

Автор: Erastus, Kanana Fridah
Название: Lexico-phonological comparative analysis of selected dialects of the meru-tharaka group
ISBN: 3631603762 ISBN-13(EAN): 9783631603765
Издательство: Peter Lang
Рейтинг:
Цена: 13436.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This study is an investigation into the comparative phonology and lexicon of six barely-known Bantu varieties spoken in Kenya. These varieties (Imenti, Igoji, Tharaka, Mwimbi, Muthambi and Chuka) belong to the so-called Meru group. The study develops a new classification of these six dialects. Therefore, a dialectological approach is used, which includes the analysis of wordlists and lists of short phrases elicited in the field. From the data, isoglosses and similarities concerning morpho-phonological processes are drawn. The results show in which respects the dialects differ from each other. Thus, the present work contributes to comparative Bantu linguistics.

On invectives in natural language: a panchronic study of english synonyms of `skinny`/`fatty`

Автор: Grzasko, Agnieszka
Название: On invectives in natural language: a panchronic study of english synonyms of `skinny`/`fatty`
ISBN: 3631666446 ISBN-13(EAN): 9783631666449
Издательство: Peter Lang
Рейтинг:
Цена: 10378.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The author researches selected synonyms of ‘skinny’ and ‘fatty’ in the history of the English language from the perspective of cognitive linguistics. The method employed in grouping the analytical material has been dictated by the nature of the processes of semantic change. The author subdivided the quantum of the analysed lexical items into the following type-groups: zoosemy (animal metaphor), foodsemy (food metaphor), plantosemy (plant metaphor), metonymy, reification, eponymy, onomatopoeia, rhyming slang and varia. Surveying a collection of English dictionaries the author makes an attempt to determine the status of a given synonym in present-day English.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия