This study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a critical stance and considering changes through globalisation, the author aims to find out to what extent the classic distinction between high-context (individualist) and low-context (collectivist) cultures can be empirically maintained. To paint a differentiated picture, the investigation combines findings from Sociology, Anthropological and Discourse Linguistics and uses both quantitative and qualitative methods. The data reveal ground-breaking differences in the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
Название: Romance languages ISBN: 363171758X ISBN-13(EAN): 9783631717585 Издательство: Peter Lang Рейтинг: Цена: 9971.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This volume contains a collection of papers that deal with Romance linguistics from two broad perspectives: multilingualism and language acquisition. Some of the contributions investigate these phenomena in the light of language contact, language attitudes and code switching in multilingual societies or multilingual families. Others focus on the acquisition of rhythmic patterns, intonation or even emotions in a second language. Many of the contributions present themes related to oral production or speech. The book in itself is multilingual and includes papers written in Italian, Portuguese, Spanish and English.
Название: Ways of seeing, ways of being ISBN: 3034330316 ISBN-13(EAN): 9783034330312 Издательство: Peter Lang Рейтинг: Цена: 18737.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.
Автор: O`Connor Название: The Native Languages of South America ISBN: 1107044286 ISBN-13(EAN): 9781107044289 Издательство: Cambridge Academ Рейтинг: Цена: 17424.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In South America indigenous languages are extremely diverse. There are over one hundred language families in this region alone. Contributors from around the world explore the history and structure of these languages, combining insights from archaeology and genetics with innovative linguistic analysis.
Автор: Adams Название: An Anthology of Informal Latin, 200 BC–AD 900 ISBN: 1107039770 ISBN-13(EAN): 9781107039773 Издательство: Cambridge Academ Рейтинг: Цена: 25502.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book illustrates the changing character of Latin over 1000 years, through detailed linguistic commentaries on fifty passages. Aimed at students of Latin interested in diachronic change and sociolinguistic variation, and at Latin and Romance historical linguists, it will also interest social and cultural historians and students of Biblical and Christian Latin.
Описание: This series creates a space for innovative scholarship examining the ways language functions as a powerful meaning-making resource for constructing identities, managing relationships and building communities. Grounded in new, data-driven methodologies, quantitative and qualitative, and engaging a diverse range of communicative and textual practices, the series embraces work from variationist sociolinguistics through to discourse studies, linguistic anthropology and social semiotics. Monographs and edited volumes are welcomed, as is any work that explicitly situates language in its political, economic and cultural contexts, and/or intersects with other modes of communication such as visual images, material culture, space/place, and nonverbal communication.
Автор: Spolsky Название: The Languages of the Jews ISBN: 110705544X ISBN-13(EAN): 9781107055445 Издательство: Cambridge Academ Рейтинг: Цена: 13464.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jewish historical sociolinguistics is rich in unanswered questions: when does a language become `Jewish`? What was the origin of Yiddish? This book presents a vivid commentary on Jewish survival and Jewish speech communities, investigating difficult questions about language varieties and choices in speech and writing.
Russian-speaking immigrants residing in the Czech Republic or Germany are faced with the challenge of acquiring the Slavic (Czech) or Non-Slavic (German) language of the new environment. This process is influenced by their native language. The volume empirically analyses the acquisition of a related language compared to that of a non- or distantly related one and explores how the non-homogeneous language of the new environment – situation of diglossia in the Czech Republic, diaglossia in Germany – influences this acquisition. It additionally examines the impact of several sociolinguistic factors on L2 acquisition, especially age.
Название: Iranian languages ISBN: 0415622352 ISBN-13(EAN): 9780415622356 Издательство: Taylor&Francis Рейтинг: Цена: 12707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Iranian languages form the major eastern branch of the Indo-European group of languages, itself part of the larger Indo-Iranian family. Estimated to have between 150 and 200 million native speakers, the Iranian languages constitute one of the world's major language families. This comprehensive volume offers a detailed overview of the principle languages which make up this group: Old Iranian, Middle Iranian, and New Iranian.
The Iranian Languages is divided into fifteen chapters. The introductory chapters by the editor present a general overview and a detailed discussion of the linguistic typology of Iranian. The individual chapters which follow are written by leading experts in the field. These provide the reader with concise, non-technical descriptions of a range of Iranian languages. Each chapter follows the same pattern and sequence of topics, taking the reader through the significant features not only of phonology and morphology but also of syntax; from phrase level to complex sentences and pragmatics.
Ample examples on all levels are provided with detailed annotation for the non-specialist reader. In addition, each chapter covers lexis, sociolinguistic and typological issues, and concludes with annotated sample texts.
This unique resource is the ideal companion for undergraduate and postgraduate students of linguistics and language. It will also be of interest to researchers or anyone with an interest in historical linguistics, linguistics anthropology and language development.
Gernot Windfuhr is Professor of Iranian Studies at the University of Michigan; he has published widely on Persian and Iranian languages and linguistics and related languages, as well as on other aspects of Iranian culture including Persian literature and Pre-Islamic Iranian religions.
Описание: A student-oriented introduction that applies the main concepts of typology, phonology, morphology, syntax, sociolinguistics, language variation and language contact, to the study of Southeast Asian languages. It is ideal for students of Asia, Asian languages and linguistics, as well as students taking broader courses on Asian languages and language typology.
Автор: Olga Tribulato Название: Language and Linguistic Contact in Ancient Sicily ISBN: 1108731724 ISBN-13(EAN): 9781108731720 Издательство: Cambridge Academ Рейтинг: Цена: 6019.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contributes to the growing interest in ancient bilingualism by focusing on the linguistic history of Sicily down to the Roman Empire. The twelve chapters present overviews of the non-Classical languages as well as specialist studies of Greek and Latin literature, inscriptions, coins and onomastics.
Описание: This study embarks on the intriguing quest for the origins of the Caribbean creole language Papiamentu, casting new and long-lasting light on the issue.
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