User Experience Is Brand Experience, Felix van de Sand; Anna-Katharina Frison; Pamela Z
Автор: Coleman Rebecca Название: The Becoming of Bodies: Girls, Images, Experience ISBN: 0719089182 ISBN-13(EAN): 9780719089183 Издательство: NBN International Рейтинг: Цена: 4222.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Thinking through original empirical research, this book explores the relations between girls` bodies and images from a Deleuzian perspective. Holding in suspension models of cause-and-effect and of subject(ivity)/object(ivity) it asks, what do images make possible for the becoming of bodies? -- .
Название: Masculinities and the Adult Male Prison Experience ISBN: 1137399147 ISBN-13(EAN): 9781137399144 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book critically analyses how men in prison act out their masculine identities. It considers how men negotiate their time in prison, which can involve being placed into a feminine position relative to other men, and particularly looks at the subversion of heteronormative gender positionings through bodies, spaces, time, and relationships. Vulnerability is also taken as a key consideration, and men are shown to act out their masculinities for the benefit of an audience that matters to them. However, that audience is shown to be subject to change at any point in time.
Using extensive ethnographic data drawn from adult male prisoners, the book adopts the viewpoint of the individual prisoner as a frame to consider masculinity. It also advances ethnographic research in criminology by reflecting upon the identity of researchers in prisons, particularly the female researcher's gendered identity in such environments. It will be of great interest to scholars of penology, gender and ethnography.
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the "experience effect," and in this book he shows how any business can create one for its brand. Filled with practical advice and real-life examples, The Experience Effect shows readers how to: Understand their brand's target audience - Conduct more effective market research - Connect with customers on an emotional level - Establish appropriate and engaging customer touchpoints - Link digital and nondigital media - Perform a gap analysis of their brand's marketing - And more Whatever the business, whatever the size, The Experience Effect will help companies create a simple yet powerful brand experience that resonates purpose fully, consistently, and continuously with customers.
Автор: Jon P. Mitchell, Michael Bull Название: Ritual, Performance and the Senses ISBN: 1350001511 ISBN-13(EAN): 9781350001510 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ritual has long been a central concept in anthropological theories of religious transmission. Ritual, Performance and the Senses offers a new understanding of how ritual enables religious representations - ideas, beliefs, values - to be shared among participants.
Автор: Wided Batat Название: The new luxury experience : ISBN: 3030016706 ISBN-13(EAN): 9783030016708 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined.
How do consumers define luxury? Is there one luxury or several "luxuries"? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences - not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun.
Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience"This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases." -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University"Wided Batat's book offers a fresh, insightful and comprehensive analysis of the concept of the consumer's experience with luxury whatever that may be.
The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations' approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed."-- Francesca Dall'Olmo Riley, Professor of Brand Management, Kingston Business School, UK
Автор: Lynnette Leidy Sievert; Daniel E. Brown Название: Biological Measures of Human Experience across the Lifespan ISBN: 3319441019 ISBN-13(EAN): 9783319441016 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume explores methods used by social scientists and human biologists to understand fundamental aspects of human experience.
Throughout Latin America, the idea of "justice" serves as the ultimate goal and rationale for a wide variety of actions and causes. In the Chilean Atacama Desert, residents have undertaken a prolonged struggle for their right to groundwater. Family members of bombing victims in Buenos Aires demand that the state provide justice for the attack. In Colombia, some victims of political violence have turned to the courts for resolution, while others reject the state's ability to fairly adjudicate their grievances and have constructed a non-state tribunal. In each of these examples, the protagonists seek one main thing: justice.
A Sense of Justice ethnographically explores the complex dynamics of justice production across Latin America. The chapters examine (in)justice as it is lived and imagined today and what it means for those who claim and regulate its parameters, including the Brazilian police force, the Permanent Peoples' Tribunal in Colombia, and the Argentine Supreme Court. Inextricable as "justice" is from inequality, violence, crime, and corruption, it emerges through memory, in space, and where ideals meet practical limitations. Ultimately, the authors show how understanding the dynamic processes of constructing justice is essential to creating cooperative rather than oppressive forms of law.
Описание: "Transcending the Color Line", by sociologist and professor Bobby E. Mills, PhD, represents a philosophical attempt to make sense out of American black collective experience. This collection of essays does not reflect traditional sociological perspectives and methodological considerations. Instead, the query is: How do we live? More importantly, what are we willing to sacrifice in order to live the way we say we want to live? In other words, these essays dig deeper to the moral and spiritual issues that lie beneath the more obvious sociological ones.
Invariably the search for moral understanding and spiritual meaning is neither easy nor popular. Yet it is the abstract, empirical (amoral and apolitical) character of traditional sociology that has all but rendered it irrelevant to the resolution of contemporary social ills. The biased theoretical assumptions of the scientific method (i.e., abstract empiricism) are the social basis for the collective bias otherwise known as the illusion of value neutrality. This collective cultural bias is the social foundation for institutional racism, sexism, theological dogmatism (i.e., denominationalism), and above all, authoritarianism. Indeed, every "ism" is a schism, and schisms divide. Our either/or logic fosters cultural extremism rather than a universal perspective on humanity.
By digging deep to the true source of our sociological and leadership issues, these essays not only call black and white individuals accountable to the dysfunction present in our shared social experience, but inspire all people to transcend the color line and become part of the solution.
Описание: Using a novel approach to consider the available literature and research, this book focuses on the psychology of social media based on the assumption that the experience of being in a social media has an impact on both our identity and social relationships. In order to ‘be online’, an individual has to create an online presence – they have to share information about themselves online. This online self is presented in different ways, with diverse goals and aims in order to engage in different social media activities and to achieve desired outcomes. Whilst this may not be a real physical presence, that physicality is becoming increasingly replicated through photos, video, and ever-evolving ways of defining and describing the self online. Moreover, individuals are using both PC-based and mobile-based social media as well as increasingly making use of photo and video editing tools to carefully craft and manipulate their online self. This book therefore explores current debates in Cyberpsychology, drawing on the most up-to-date theories and research to explore four main aspects of the social media experience (communication, identity, presence and relationships). In doing so, it considers the interplay of different areas of psychological research with current technological and security insight into how individuals create, manipulate and maintain their online identity and relationships. The social media are therefore at the core of every chapter, with the common thread throughout being the very unique approach to considering diverse and varied online behaviours that may not have been thus far considered from this perspective. It covers a broad range of both positive and negative behaviours that have now become integrated into the daily lives of many westernised country’s Internet users, giving it an appeal to both scholarly and industry readers alike.
Throughout Latin America, the idea of "justice" serves as the ultimate goal and rationale for a wide variety of actions and causes. In the Chilean Atacama Desert, residents have undertaken a prolonged struggle for their right to groundwater. Family members of bombing victims in Buenos Aires demand that the state provide justice for the attack. In Colombia, some victims of political violence have turned to the courts for resolution, while others reject the state's ability to fairly adjudicate their grievances and have constructed a non-state tribunal. In each of these examples, the protagonists seek one main thing: justice.
A Sense of Justice ethnographically explores the complex dynamics of justice production across Latin America. The chapters examine (in)justice as it is lived and imagined today and what it means for those who claim and regulate its parameters, including the Brazilian police force, the Permanent Peoples' Tribunal in Colombia, and the Argentine Supreme Court. Inextricable as "justice" is from inequality, violence, crime, and corruption, it emerges through memory, in space, and where ideals meet practical limitations. Ultimately, the authors show how understanding the dynamic processes of constructing justice is essential to creating cooperative rather than oppressive forms of law.
Автор: Whyte Название: The Universe of Experience ISBN: 1138539252 ISBN-13(EAN): 9781138539259 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Modern experience forces philosophy and social thought to confront the basic problems of value
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