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Marketing and Smart Technologies, ?lvaro Rocha; Jos? Lu?s Reis; Marc K. Peter; Zoric


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Автор: ?lvaro Rocha; Jos? Lu?s Reis; Marc K. Peter; Zoric
Название:  Marketing and Smart Technologies
ISBN: 9789811515637
Издательство: Springer
Классификация:


ISBN-10: 9811515638
Обложка/Формат: Hardcover
Страницы: 458
Вес: 1.10 кг.
Дата издания: 2020
Серия: Smart Innovation, Systems and Technologies
Язык: English
Иллюстрации: XXVI, 458 p. 91 illus., 63 illus. in color.
Размер: Book
Основная тема: Engineering
Подзаголовок: Proceedings of ICMarkTech 2019
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Дополнительное описание: The Digital Advertising Conceptual Flow - A Literature Review.- Featured Snippets Results in Google Web Search: An Exploratory Study.- Willingness to pay a premium price for streaming services: the role of trust in services.- Websites as spaces of conflue



Fusion of Smart, Multimedia and Computer Gaming Technologies

Автор: Dharmendra Sharma; Margarita Favorskaya; Lakhmi C.
Название: Fusion of Smart, Multimedia and Computer Gaming Technologies
ISBN: 3319146440 ISBN-13(EAN): 9783319146447
Издательство: Springer
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Цена: 18284.00 р.
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Описание: Fusion of Smart, Multimedia and Computer Gaming Technologies

Smart Societies, Infrastructure, Technologies and Applications

Автор: Mehmood
Название: Smart Societies, Infrastructure, Technologies and Applications
ISBN: 3319941798 ISBN-13(EAN): 9783319941790
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This book constitutes the refereed post-conference proceedings of the First International Conference on Smart Cities, Infrastructures, Technologies and Applications, SCITA 2017, held in Jeddah, Saudi Arabia, in November 2017. The 35 revised full papers were carefully reviewed and selected from 62 submissions.

Smart Cities, Green Technologies and Intelligent Transport Systems

Автор: Brian Donnellan; Cornel Klein; Markus Helfert; Ole
Название: Smart Cities, Green Technologies and Intelligent Transport Systems
ISBN: 303026632X ISBN-13(EAN): 9783030266325
Издательство: Springer
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Цена: 10620.00 р.
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Описание: This book constitutes the thoroughly refereed post-conference proceedings of the 7th International Conference on Smart Cities and Green ICT Systems, SMARTGREENS 2018, and the 4th International Conference on Vehicle Technology and Intelligent Transport Systems, VEHITS 2018, held in Funchal-Madeira, Portugal in March 2018.The 18 full papers presented during SMARTGREENS 2018 and VEHITS 2018 were carefully reviewed and selected from numerous submissions. The papers reflect topics such as smart cities and green ICT systems; vehicle technology and intelligent transport systems.

Integration of Low Carbon Technologies in Smart Grids

Автор: Donato Zarrilli
Название: Integration of Low Carbon Technologies in Smart Grids
ISBN: 3030074870 ISBN-13(EAN): 9783030074876
Издательство: Springer
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Цена: 13974.00 р.
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Описание: The thesis provides different opportunities and ideas to face some current challenges in the electricity systems. It focuses on the effective and efficient integration of distributed low carbon technologies in the grid of the future. Planning and operation problems for different clean solutions, such as market bidding strategies for intermittent energy producers, demand side management algorithms for smart buildings, and electrical storage options for network operators, are studied for facilitating the integration of renewable energy sources in the power system chain.

Smart Technologies and Innovations in Design for Control of Technological Processes and Objects: Economy and Production

Автор: Denis B. Solovev
Название: Smart Technologies and Innovations in Design for Control of Technological Processes and Objects: Economy and Production
ISBN: 3030185524 ISBN-13(EAN): 9783030185527
Издательство: Springer
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Цена: 32142.00 р.
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Описание: This book features selected papers presented at The International Science and Technology Conference “FarEastCon”, which took place on October 2–4, 2018 in Vladivostok, Russian Federation.The conference represents an informational platform for accumulating expert opinion on projects and initiatives aimed at the implementation of farsighted scientific research and development; it also allows scientific and practical achievements to be shared with a wide circle of researchers.Sections of the conference are of interest for the broad range of experts involved in developing innovative solutions and organizing events that increase the efficiency of economic and innovative activities.

Citizen, Territory and Technologies: Smart Learning Contexts and Practices

Автор: ?scar Mealha; Monica Divitini; Matthias Rehm
Название: Citizen, Territory and Technologies: Smart Learning Contexts and Practices
ISBN: 3319613219 ISBN-13(EAN): 9783319613215
Издательство: Springer
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Цена: 22359.00 р.
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Описание: This book gathers a selection of the articles accepted for presentation and discussion at the 2nd International Conference on Smart Learning Ecosystems and Regional Developments (SLERD 2017), held 22-23 June What characterizes smart learning ecosystems?

Smart Technologies for Smart Governments

Автор: Manuel Pedro Rodr?guez Bol?var
Название: Smart Technologies for Smart Governments
ISBN: 3319585762 ISBN-13(EAN): 9783319585765
Издательство: Springer
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Цена: 15372.00 р.
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Описание:

This book examines the introduction of smart technologies into public administrations and the organizational issues caused by these implementations, and the potential of information and communication technologies (ICTs) to rationalize and improve government, transform governance and organizational issues, and address economic, social, and environmental challenges. Cities are increasingly using new technologies in the delivery of public sector services and in the improvement of government transparency, business-led urban development, and urban sustainability. The book will examine specific smart projects that cities are embracing to improve transparency, efficiency, sustainability, mobility, and whether all cities are prepared to implement smart technologies and the incentives for promoting implementation. This focus on the smart technologies applied to public sector entities will be of interest to academics, researchers, policy-makers, public managers, international organizations and technical experts involved in and responsible for the governance, development and design of Smart Cities.

Smart Cities, Green Technologies, and Intelligent Transport Systems

Автор: Markus Helfert; Karl-Heinz Krempels; Cornel Klein;
Название: Smart Cities, Green Technologies, and Intelligent Transport Systems
ISBN: 3319277529 ISBN-13(EAN): 9783319277523
Издательство: Springer
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Цена: 7826.00 р.
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Описание:

Smart City Concepts: Chances and Risks of Energy Efficient Urban Development.- Smart Cities Concept and Challenges: Bases for the Assessment of Smart City Projects Constructing Human Smart Cities.- An Open Platform for Children's Independent Mobility.- Architectures and Requirements for the Development of Smart Cities: A Literature Study.- People in Smart Buildings: Daily Practices in Automated Areas.- Introducing Flexibility into Data Centers for Smart Cities.- Automatic Validation for Crowd Simulation: Test Suite for a Pedestrian Simulator based on Different Scenarios.- A 2DOFvibrational Energy Harvester Exploiting Velocity Amplification: Modeling and Testing.- Voltage Control in Low Voltage Grids with Distributed Energy Resources: A Droop-based Approach.- A Sensitivity based Approach for Efficient PMU Deployment on Smart Grid.- Using Flexibility Information for Planning the Energy Demand of Households.- Laser Scanner and Camera Fusion for Automatic Obstacle Classification in ADAS Application.- Vehicle Routing to Minimizing Hybrid Fleet Fuel Consumption.- Service-Oriented Architecture for Cloud Application Development.- An Integrated Architecture for Simulation and Modeling of Small- and Medium-sized Transportation and Communication Networks.- Privacy Endangerment from Protocol Data Sets in VANETs and Countermeasures.

Fusion of Smart, Multimedia and Computer Gaming Technologies

Автор: Dharmendra Sharma; Margarita Favorskaya; Lakhmi C.
Название: Fusion of Smart, Multimedia and Computer Gaming Technologies
ISBN: 3319355899 ISBN-13(EAN): 9783319355894
Издательство: Springer
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Цена: 14365.00 р.
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Описание:

Advances in Smart, Multimedia and Computer Gaming Technologies.- Smart Gamification and Smart Serious Games.- Fusion of Secure IPsec-based Virtual Private Network, Mobile Computing and Rich Multimedia Technology.- Teaching and Promoting Smart Internet of Things Solutions Using the Serious-Game Approach.- Evaluation of Student Knowledge Using an e-Learning Framework.- The iTEC Eduteka.- 3D Virtual Worlds as a Fusion of Immersing, Visualizing, Recording and Replaying Technologies.- Fusion of Multimedia and Mobile Technology in Audioguides for Museums and Exhibitions.

Advances in Smart Technologies in Structural Engineering

Автор: Jan Holnicki-Szulc; C. A. Mota Soares
Название: Advances in Smart Technologies in Structural Engineering
ISBN: 3642061044 ISBN-13(EAN): 9783642061042
Издательство: Springer
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Цена: 22201.00 р.
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Описание: The workshop program was grouped into the following major topics: 4 sessions on Structural Control (18 presentations), 3 sessions on Vibration Controland Dynamics (14 presentations), 2 sessions on Damage Identification (10 presentations), 2 sessions on Smart Materials (9 presentations).

Smart Objects and Technologies for Social Good

Автор: Guidi
Название: Smart Objects and Technologies for Social Good
ISBN: 3319761102 ISBN-13(EAN): 9783319761107
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This book constitutes the refereed proceedings of the Third EAI International Conference on Smart Objects and Technologies for Social Good, GOODTECHS 2017, held in Pisa, Italy, November 29-30, 2017. The papers reflect the design, implementation, deployment, operation and evaluation of smart objects and technologies for social good.

Developments and Trends in Intelligent Technologies and Smart Systems

Автор: Vijayan Sugumaran
Название: Developments and Trends in Intelligent Technologies and Smart Systems
ISBN: 1522536868 ISBN-13(EAN): 9781522536864
Издательство: Mare Nostrum (Eurospan)
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Цена: 31324.00 р.
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Описание: Presents scholarly material on the design, implementation, and integration of intelligent applications across numerous industries. Highlighting a range of innovative topics such as enterprise modelling, remote patient monitoring, and service-oriented architecture, this book is designed for researchers, engineers, computer scientists, academics, students, and professionals.


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