LEGOfied 9781501354045

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Название: LEGOfied
ISBN: 9781501354045
Издательство: Bloomsbury Academic
Классификация:

Исследования средств массовой информации

Оптимизация

Теория игр

Графические и цифровые медиа-приложения

ISBN-10: 1501354043
Обложка/Формат: Hardback
Страницы: 208
Вес: 0.44 кг.
Дата издания: 20.02.2020
Серия: Sociology
Язык: English
Иллюстрации: 37 bw illus
Размер: 159 x 235 x 18
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Game theory,Graphical & digital media applications,Media studies, CRAFTS & HOBBIES / Toymaking,GAMES / Video & Electronic,SOCIAL SCIENCE / Media Studies
Подзаголовок: Building blocks as media
Рейтинг:
Поставляется из: Англии
Описание: LEGOfied: Building Blocks as Media offers a multi-faceted exploration of LEGO fandom, addressing a blindspot in current accounts of LEGO and an emerging area of interest to media scholars: namely, the role of hobbyist enthusiasts and content producers in LEGO’s emergence as a ubiquitous transmedia franchise. This book examines a range of LEGO hobbyism and their attendant forms of mediated self-expression and identity (their “technicities”): artists, aspiring Master Builders, collectors, and entrepreneurs who refashion LEGO bricks into new commodities (sets, tchotchkes, and minifigures). The practices and perspectives that constitute this diverse scene lie at the intersection of multiple transformations in contemporary culture, including the shifting relationships between culture industries and the audiences that form their most ardent consumer base, but also the emerging forms of entrepreneurialism, professionalization, and globalization that characterize the burgeoning DIY movement. The major aim of this edited volume, and what makes it a compelling project for media scholars, is its rigorous, mutli-dimensional articulation of how LEGO functions not just as toy, as cultural icon, or as transmedia franchise, but as a media platform. LEGOfied is centered around their shared experiences, qualitative observations, and semi-structured interviews at a number of LEGO hobbyist conventions. Working outwards from these conventions, each chapter of the book engages additional modes of inquiry -- media archaeology, aesthetics, posthumanist philosophy, feminist media studies, and science and technology studies -- to explore the origins, permutations and implications of different aspects of the contemporary LEGO fandom scene.

LEGOfied,