Описание: From the New York Times bestselling authors of Abundance and Bold comes a practical playbook for technological convergence in our modern era.
Автор: Brennan, Ross Harker, Michael Armstrong, Gary Kotl Название: Armstrong: marketing an introduction_p4 ISBN: 1292200308 ISBN-13(EAN): 9781292200309 Издательство: Pearson Education Рейтинг: Цена: 16535.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
Описание: In essays written with humor and wit, Kendrick reimagines what it means to be "a good black woman"-from women choosing never to have children to mothers regretting their choice to have them, from being a lonely black atheist to conquering loneliness as a single woman in a foreign country-and, in the process, challenges the expectation that black women serve as noble martyrs or sacrificial lambs.
Автор: Kotler, Steven Название: Stealing Fire ISBN: 0062429663 ISBN-13(EAN): 9780062429667 Издательство: HarperCollins USA Рейтинг: Цена: 1775.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
NATIONAL BESTSELLER
CNBC and Strategy + Business Best Business Book of 2017
"Steven and Jamie have done a wonderful job of balancing the promises, perils, and how-to prescriptions of engineering peak states such as 'flow.'" --Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek
It's the biggest revolution you've never heard of, and it's hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. Instead of grit, better habits, or 10,000 hours, these trailblazers have found a surprising short cut. They're harnessing rare and controversial states of consciousness to solve critical challenges and outperform the competition.
New York Times bestselling author Steven Kotler and high performance expert Jamie Wheal spent four years investigating the leading edges of this revolution--from the home of SEAL Team Six to the Googleplex, the Burning Man festival, Richard Branson's Necker Island, Red Bull's training center, Nike's innovation team, and the United Nations' Headquarters. And what they learned was stunning: In their own ways, with differing languages, techniques, and applications, every one of these groups has been quietly seeking the same thing: the boost in information and inspiration that altered states provide.
Today, this revolution is spreading to the mainstream, fueling a trillion dollar underground economy and forcing us to rethink how we can all lead richer, more productive, more satisfying lives. Driven by four accelerating forces--psychology, neurobiology, technology and pharmacology--we are gaining access to and insights about some of the most contested and misunderstood terrain in history. Stealing Fire is a provocative examination of what's actually possible; a guidebook for anyone who wants to radically upgrade their life.
Автор: Schwartz Melissa Kotler Название: Strangers I Have Known ISBN: 098633720X ISBN-13(EAN): 9780986337208 Издательство: Неизвестно Цена: 2578.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Internet has become a necessity to conduct business. Billions of people around the world are now more connected than ever before.Whether you
Автор: Tumlinson Kevin Название: The Devil`s Interval: A Dan Kotler Thriller ISBN: 1973773384 ISBN-13(EAN): 9781973773382 Издательство: Неизвестно Цена: 2412.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kotler, Philip Название: Kotler on marketing ISBN: 1476787905 ISBN-13(EAN): 9781476787909 Издательство: Неизвестно Цена: 2895.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America.
Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.
If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.
Автор: Kotler Phil T Название: Principles of Marketing ISBN: 1292269561 ISBN-13(EAN): 9781292269566 Издательство: Pearson Education Рейтинг: Цена: 16535.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Revised edition of the authors` Principles of marketing.
In Advancing the Common Good, author Phil Kotler describes how today's society is in a state of "durable disorder," with a rise in authoritarian leaders and a decline in the number of democracies around the world. It highlights the role of the Common Good, and supplies readers with a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This essential text is written for:
Public citizens who want to help solve their community's problems
Businesses that want to contribute to the public good
Government agencies aiming to improve services and innovations
Nonprofit organizations dedicated to meeting public needs
Kotler details tools for public action utilized by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances achieved as a result of these reformers' actions and mapping out strategies for delivering "the greatest good for the greatest number." Advancing the Common Good will inspire concerned readers to recognize which actions and proposals will substantially elevate the happiness and well-being of all citizens.
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