Автор: Steven Johnson Название: Where Good Ideas Come From ISBN: 0141033401 ISBN-13(EAN): 9780141033402 Издательство: Random House - Penguin Рейтинг: Цена: 1451.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Identifies key principles that are driving force of creativity. This book helps to learn how: a slow hunch can be more valuable than a Eureka moment; the connected `hive mind` is smarter than the lone thinker; where you think matters just as much as what you`re thinking; and, the best ideas come from building on the ideas and inventions of others.
Автор: Johnson, Steven Название: Where Good Ideas Come From ISBN: 1594485380 ISBN-13(EAN): 9781594485381 Издательство: Random House (USA) Рейтинг: Цена: 1563.00 р. Наличие на складе: Невозможна поставка.
Описание: Start the new year with a fascinating deep dive on innovation from the New York Times bestselling author of How We Got To Now and Farsighted The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.
