How organizations can adapt to a constantly changing business environment by being flexible but focused, embracing change, and moving fast.
In the new digital world, the unknowns are never-ending. Our ability to embrace the demands of change has become a prerequisite for success. It's not easy. We don't work the way we did last year. Next year, it will all change again. If an organization doesn't embrace the realities of change, it will be under siege from those that do. Who Wins in a Digital World explains how organizations can adapt to a constantly changing business environment by being flexible but focused, embracing change in all its messiness, and moving fast.
In articles that originally appeared in MIT Sloan Management Review, experts from business and academia discuss digital adaptability, explaining how both organizations and individuals need the ability to excel in what their roles will become as technology and their competitive ecosystem evolve. They highlight strategies and mindsets that can foster change, including boldness in the face of digitization, a focus on collaboration, and an artificial intelligence game plan. And they explore the need for speed, with one contributor declaring: "Implement first, ask questions later (or not at all)."
Once an organization accepts the fact that technological change is ongoing and inevitable, it becomes more about opportunity and less about challenge. This book shows that change can be stimulating, exhilarating, and something to be welcomed.
Contributors Stephen J. Andriole, Jacques Bughin, Thomas H. Davenport, Nathan Furr, Lynn J. Good, David Kiron, Edward E. Lawler III, Vikram Mahidhar, Paul Michelman, Jeanne Ross, Paul J. H. Schoemaker, Andrew Shipilov, Charles Sull, Donald Sull, Philip E. Tetlock, Stefano Turconi, Nicolas van Zeebroeck, Peter Weill, Thomas Williams, Stephanie L. Woerner, Christopher G. Worley, James Yoder
Practical advice from experts on how to create, manage, measure, and improve innovation in and for today's digital markets
All organizations grapple with what digitalization means for their business and, in particular, how digital forces will drive their approaches to innovation. But very few organizations have clearly defined the scale, speed, and scope of their engagement with the digital world. These essays, from the pages of the preeminent journal MIT Sloan Management Review, offer practical advice from experts on how to create, facilitate, and manage innovation in and for today's digital markets.
The essays emphasize the power of intersections, where different mindsets and skills collide. These connections can be external--LEGO, for example, has engaged more than 100,000 adult fans in user communities--or internal, as when "brokers," "connectors," and "energizers" act within organizations. Contributors stress the value of action over analysis, citing examples that affirm the power of trial-and-error experimentation. They demonstrate that innovation success requires thinking beyond technology. Innovation is not created by white-coated scientists in a lab; it is not the job of the few but of the many. And finally, the contributors warn that the greatest enemy lies within; innovators often encounter fierce internal resistance. They consider innovations in the innovation process itself, describing the promise and pitfalls of "design thinking" and offering advice on how to manage the tension between new and existing business models.
Innovation is not a magical act practiced by a select few with rare gifts. Innovation is a discipline that can be measured, managed, and improved. When Innovation Moves at Digital Speed provides practical guidance for innovation success.
Contributors Daniel Amaral, Jamie Anderson, Scott D. Anthony, Yun Mi Antorini, Michael Arena, Tormod Askildsen, Michael Ball , Thomas Bartman, Jennie Bj rk, Marcel Bogers, Anna Brattstr m, Clayton M. Christensen, Edivandro Carlos Conforto, Rob Cross, Charles Dhanaraj, Thomas Fink, Nicolai J. Foss, Johan Frishammar, Johann Harnoss, Srivardhini K. Jha, L le Kesebi, Rishikesha T. Krishnan, Martin Kupp, Sean Looram, Mats Magnusson, Ann Majchrzak, Arvind Malhotra, James Morgan, Albert M. Mu iz, Jr., Ramiro Palma, Ishwardutt Parulkar, Eric Rebentisch, J rg Reckhenrich, Martin Reeves, Anders Richtn r, Dave Rochlin, Duncan Simester, Jonathan Sims, Joseph V. Sinfield, Durward K. Sobek II, Freddy Solis, Kristian J. Sund, Mary Uhl-Bien, Derek van Bever, J. Andrei Villarroel, Amy Webb
Advice on how companies can succeed in the new digital business environment.
The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial -- strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing or pursuing "disruption" at the cost of stability. Rather, it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy, talent management, organizational structure, and leadership aligned for the digital world. How to Go Digital offers advice from management experts on how to steer your company into the digital future.
The book will put you on the right strategic path, with articles from MIT Sloan Management Review on developing a digital strategy, reframing growth for a digital world, monetizing data, and generating sustainable value from social media. Talent acquisition and retention are addressed, with articles on HR analytics, data translators, and enabling employees to become brand ambassadors outside of the office. Operational makeovers are discussed in terms of sales, services, new technologies, and innovation.
Contributors Allan Alter, Stephen J. Andriole, Bart Baesens, Gloria Barczak, Cynthia M. Beath, Alpheus Bingham, Didier Bonnet, Chris Brady, Joseph Byrum, Marina Candi, Manuel Cebrian, Marie-C cile Cervellon, Simon Chadwick, Sophie De Winne, Mike Forde, Gerald C. Kane, Rahul Kapoor, David Kiron, Thomas Klueter, Mary C. Lacity, Rikard Lindgren, Pamela Lirio, Tucker J. Marion, Lars Mathiassen, Pete Maulik, Paul Michelman, Narendra Mulani, Pierre Nanterme, Doug Palmer, Alex "Sandy" Pentland, Anh Nguyen Phillips, Frank T. Piller, Iyad Rahwan, Deborah L. Roberts, Jeanne W. Ross, Ina M. Sebastian, Luc Sels, James E. Short, Fredrik Svahn, Steve Todd, Leslie P. Willcocks, H. James Wilson, Barbara H. Wixom
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