Описание: Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.
Автор: Aaker, David A. Название: Brand Leadership ISBN: 0684839245 ISBN-13(EAN): 9780684839240 Издательство: Simon & Schuster Цена: 3449.00 р. Наличие на складе: Нет в наличии.
Автор: Aaker, Jennifer Название: Humor: Serious Busines(Mr Exp) ISBN: 0593238427 ISBN-13(EAN): 9780593238424 Издательство: Random House (USA) Рейтинг: Цена: 1747.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is the first dedicated to optical soliton propagation in media with non-Kerr law nonlinearities. After establishing a foundation in optical communication and the nonlinear Schroedinger equation, the authors examine various properties of non-Kerr law solitons in detail. They construct soliton dynamics, evaluate the integral of motion, and d
Автор: Aaker, Jennifer and Bagdonas, Naomi Название: Humour, Serious Business ISBN: 0241405939 ISBN-13(EAN): 9780241405932 Издательство: Random House - Penguin Рейтинг: Цена: 2243.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ***WALL STREET JOURNAL BESTSELLER***'A smart, funny, brilliant book on how to be smart about being funny, brilliantly' Sarah Cooper'This book has finally convinced me that joking around can actually be important and powerful' Ed Gamble'Eye-opening, important and utterly enjoyable. Come for the humour, stay for the insights' Arianna HuffingtonHumour is a superpower. If you're not using it, the joke's on you.
When we're kids we laugh all the time. The average four year-old laughs as many as 300 times a day, while the average forty year-old laughs 300 times every two and a half months! We grow up, start working and suddenly become "serious and important people", trading laughter for bottom lines and mind-dumbing zoom calls. But the benefits of humour for our work and life are huge.
Studies have shown that humour makes us appear more competent and confident, strengthens our relationships, unlocks creativity and boosts resilience during difficult times. Dr. Jennifer Aaker and Naomi Bagdonas are on a mission to help everyone discover the power of humour.
Based on the popular Stanford Business course, this book will show you how to mine your life for material, explore the Four Deadly Humour Myths and help you figure out which style of humour you fall into - The Magnet, The Sweetheart, The Sniper or the Stand Up. Drawing on behavioural science, advice from world-class comedians and stories from top leaders, Humour, Seriously will show you how to harness the power of humour every day.
Описание: Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.
Описание: A Simon & Schuster book. Simon & Schuster has a great book for every reader.
Автор: Aaker Everett Название: Television Western Players, 1960-1975: A Biographical Dictionary ISBN: 1476662509 ISBN-13(EAN): 9781476662503 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 8316.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This biographical encyclopedia covers every actor and actress who had a regular role in a Western series on American television from 1960 through 1975, with analyses of key players. Entries provide birth and death dates, family information, and brief accounts of each player's career, with a cross-referenced videography. An appendix gives details about all Western series, network or syndicated, 1960-1975.
Автор: Aaker David Название: Aaker on Branding: 20 Principles That Drive Success ISBN: 1614488703 ISBN-13(EAN): 9781614488705 Издательство: Неизвестно Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. Aaker on Branding is a "go-to" source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous--especially if taken literally. Aaker on Branding offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Автор: Aaker David Название: Aaker on Branding: 20 Principles That Drive Success ISBN: 1614488320 ISBN-13(EAN): 9781614488323 Издательство: Неизвестно Рейтинг: Цена: 2476.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a "go-to" source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous--especially if taken literally. "Aaker on Branding" offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Автор: Aaker, David Название: Brand leadership ISBN: 1847398359 ISBN-13(EAN): 9781847398352 Издательство: Simon&Schuster UK Рейтинг: Цена: 1813.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands
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