Описание: The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies.Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
Описание: Explores the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behaviour, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.
Автор: Wilson, Tony (university Malaysia Sarawak) Название: Consumption, psychology and practice theories ISBN: 1138123935 ISBN-13(EAN): 9781138123939 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics.
Автор: Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti Название: Big Ideas in Public Relations Research and Practice ISBN: 1838675086 ISBN-13(EAN): 9781838675080 Издательство: Emerald Рейтинг: Цена: 15854.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Название: Destination Marketing ISBN: 1138855898 ISBN-13(EAN): 9781138855892 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation.
Автор: Management Association Information Reso Название: Medical Tourism: Breakthroughs in Research and Practice ISBN: 1522539204 ISBN-13(EAN): 9781522539209 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 53295.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents the latest scholarly material on trends, practices, and emerging phenomena of international travel by patients for medical treatment. Highlighting a range of pertinent topics such as hospitality management, reproductive medicine, and ethical considerations, this multi-volume book is designed for healthcare providers, nonprofit organisations, students, and medical professionals.
Название: Sustainable Tourism: Breakthroughs in Research and Practice ISBN: 1522575049 ISBN-13(EAN): 9781522575047 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 50312.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. This publication highlights a range of topics such as tourism development, environmental protection, and responsible hospitality.
Автор: Mark Anthony Camilleri Название: Strategic Perspectives in Destination Marketing ISBN: 1522558357 ISBN-13(EAN): 9781522558354 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The marketing of a destination requires effective planning and organization to engage prospective visitors. However, adequately marketing a destination requires not only a knowledge of the marketing channels but also an in-depth understanding of the motives and facilitators of tourism.Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. It explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. While highlighting topics including destination authenticity, consumer behavior, online travel businesses, and tourism promotion, this book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Автор: Fullerton Название: The Foundations of Marketing Practice ISBN: 1138848220 ISBN-13(EAN): 9781138848221 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed--decades before there was any written theory about marketing.
This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen.
All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.
Автор: Camilleri Mark Anthony Название: Strategic Perspectives in Destination Marketing ISBN: 1522588094 ISBN-13(EAN): 9781522588092 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 20691.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions.
Название: Destination marketing ISBN: 1138592250 ISBN-13(EAN): 9781138592254 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation.
Название: Wine tourism destination management and marketing ISBN: 3030004368 ISBN-13(EAN): 9783030004361 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
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