Strategizing: New Thinking about Strategy, Planning, and Management, Eric J. Bolland
Автор: Robertson Duncan Название: Agent-Based Strategizing ISBN: 110873801X ISBN-13(EAN): 9781108738019 Издательство: Cambridge Academ Рейтинг: Цена: 2851.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There is a whole history of models from systems models, organizational ecology, and general fitness landscape models that can be converted to agent-based models and used for the study of strategic management. This book introduces agent-based models and their use within management, and offers an agenda for their development in strategic management.
Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.
But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the "big picture" perspective, while being able to dive deep into each step. The guide is not written for "ideal situations" in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.
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